Marketing Your New Business
What’s the Right Color for Your Brand? The Facts.
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects…
First Time Speaker: Tips to Build Your Speaking Platform
So now that we’ve discussed four tools needed to help you season your speaking skills, where do you start if you’ve never done a speaking event before? Well my recommendation is to start grass roots. In…
Why It’s Time to Rethink Snail Mail
With exciting advancements in tech flooding the airwaves, it’s easy to get wrapped up in the idea of automating everything. This is a world where even some refrigerators can connect to wifi. But in the…
Why Buyer Personas are Crucial to Inbound Marketing Success
Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing…
4 Easy Steps to Boost Your Small Business Marketing
There’s no doubt that marketing a small business is more difficult than ever. The sheer number of options available, whether it’s through traditional media such as press and television or modern channels like Facebook and…
Localize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range…
27 Benefits of Branding Your Company
You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their marketing materials. Whereas the truth is that a brand is their…
4 Tips for Developing Branded Content
Keeping consumers engaged in a brand and its content considerably increases brand loyalty and business. But creating engaging, interesting content is easier for some than for others. For companies in the fashion or sports industries,…
5 Tips on Pitching the Media
Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a…
Value Proposition, Positioning Statement, Elevator Pitch: Know the Difference
When you’re trying to sell something, you want to have answers ready for any question that may come up. It’s an impossible—but good—goal to have because if you take it seriously, it forces you to…
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