Marketing Your New Business
5 Ways to Not Pitch Journalists
When pitching a story to journalists, the quality of the pitch can determine if you see your news in the headlines or it ends up being tossed in the garbage can. Many journalists are bombarded…
Why Your Signs Matter
To simplify complications is the first essential of success. ~George Earle Buckle Signage plays an important role in every business. Not only do signs convey information to your customers, but they also bring new customers…
The Guide to Crafting the Perfect Subject Line
You can have the best offer of the year on your product email, but your customers will never know if they don’t open the email. When you knock on a prospect’s proverbial door, a good…
3 Tips for Creating Content That Speaks to the Reader
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of…
3 Buyer Questions Your Testimonial Video Should Answer
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. Many companies are beginning to…
5 Relatively Inexpensive Ways to Do PR in Small Business
A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough…
Newsletters are the Most Popular Type of Email
Almost three-quarters (74%) of survey respondents said that sending newsletters is their #1 email marketing choice, says a new study from GetResponse and Smart Insights. That and autoresponders (61%) (e.g., thanking subscribers for signing up)…
How You Can Produce Great Content Every Time
“Content is King.” We’ve all heard this. But is it easy to produce great content every time? Producing quality content is the best approach to marketing a business on the web. It can also be…
Can Your Blog Help Build Your Brand?
A brand is one of the most powerful things a business can have. If we look at the massive corporations of today’s modern world, we recognize many of them solely by the image they’ve created…
7 Marketing Mantras Every Entrepreneur Should Adopt
Thomas Edison’s famous saying, “I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to…
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