Online Marketing
Getting Tangled Up in Link Networks is a Bad Idea
Many webmasters (and not a few SEOs) are unsure exactly what a link network is. That hazy understanding can lead innocent site owners to pay money to unscrupulous types for a service that will bite them in the behind.
Drive More Traffic Through Website Personality
To get the attention of web users, try giving your website a personal touch. Doing so helps you better draw in the specific audience you are trying to target.
How to Find Opportunity in a Paid Search Strategy
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
Secrets of a Killer Blog Post: References
It might seem like you’re simply sharing some interesting or useful information with your readers. But the truth is, you’re doing much more than that; every blog post you write not only delivers content to your audience, but also shapes their perception of you, your brand, and your authority and expertise.
Goodbye Google+ Local, Hello Google My Business!
Anyone who has attempted to keep a pulse on Google’s local product offering has probably noticed that it’s been going through somewhat of an identity crisis over the last two or so years.
What Entrepreneurs Should Avoid Sharing on Their Company Blog
Sharing isn’t always caring when it comes to social media. This is something we see every day through lengthy status rants on Facebook, detailed dirty laundry blog posts, and 24 hours of a sick day chronicled entirely on Instagram.
The Shocking Truth About Most Small Businesses
There is no way to avoid it. Your online presence now defines you. It has become the essential extension of a business or personal brand. In 2014 there is no reason to not have your brand online no matter how small your business is!