Online Marketing
2 Content Experts Share Essential Video Marketing Tips
A vast number of platforms and mediums can now be utilized to promote your products and services. B2B and B2C marketers all over the world say video is one of the top 3 most effective social media marketing tactics.
Surefire Ways to Confuse Website Visitors
In a world where a website is a prerequisite for business success, it’s shocking how often business owners unknowingly make mistakes with their online presence.
Why Your Blog is the Foundation of Your Online Marketing
There are three primary reasons why a blog on your website should be at the helm of your online marketing strategy:
Can Local Small Businesses Benefit from Mobile Optimization?
Mobile optimization has become a hotly talked-about subject since Google announced its latest “Mobile-Friendly” algorithm change earlier this year. Essentially, sites that are mobile responsive will now rank higher than sites that aren’t.
How Not to Lose Traffic for a Seasonal Category or Page
If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.
The Native Advertising Arms Race is Underway
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.
3 Ways to Optimize Your CTAs for Better Conversions
To generate leads conversions with blogging, publishing posts is only half the battle. The other half is further engaging your readers with great calls-to-action placed throughout your blog.
Is Social Advertising Subverting Social Media Marketing?
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.
Keyword Research Mantras for the Beginner
Understand where the page you are optimizing falls within the conversion funnel. Top of the funnel keywords may center around brand awareness, general information about the product / service, etc.
New Google Program May Be Just What Your Small Business Needs
Have you tried to get a detailed business listing on Google and abandoned the process? Many small business owners have.
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