Online Marketing
How to Get a New Website into Google and in Front of Your Customers
For many businesses, a website may be the first and only outlet for new sales and customers. The power of the internet allows you to put your content and products directly in front of your…
Do You Make These Common Content Marketing Mistakes?
Like any other job out there, content marketing also requires discipline, dedication and commitment. Even so, marketers can fall short of expectations for more than one reason. In order to succeed in this particular business,…
Everything You Need to Know About Call-to-Action Buttons
Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise,…
Why Does Yelp Rank Higher Than My Website?
If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name…
Boost Facebook Posts for Pennies and Get More Likes and Shares
Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places…
Local SEO: What is the 3-Pack? Why Does It Matter?
Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers,…
How Much Does SEO Cost, Anyway?
The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer will begin their hunt online. If your…
How Reddit is an Essential Marketing Tool for Businesses
Even after the increasing popularity of various social networks, Reddit has still maintained its edge! Even today, it is known as the front page of the Internet. Most of the stuff you see on 9Gag,…
How Small Business Owners Can Leverage Digital Public Relations for SEO
SEO has changed rapidly over the last few years, and in order for small businesses to increase visibility within search rankings, it has become extremely important to focus on building high quality backlinks from strong…
Email Open Rates: Your Best Marketing Test
No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of…
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