Online Marketing
Using Display Advertising to Grow Your Online Brand
Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of…
How Video Can Help You Connect with Your Audience Through Social Media
The popularity of video in marketing has risen in recent years. Here at Sparkhouse, a leading video-production and online-marketing company based out of southern, California, we aren’t aware of a decrease in literacy (though the…
One Simple Strategy Can Boost Facebook Video Shares 1055%
Video is the driving force on Facebook today and this is something every marketer needs to fully appreciate and leverage. I am sure many of you are embracing this fact and using video on Facebook as well…
How Important Are Reviews in Local SEO?
The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds. Most consumers look for reviews when researching a product or…
6 Proven Strategies to Grow Your Business with Online Marketing
The internet has brought radical changes to our society in every field you can imagine. From allowing instant worldwide communication to creating new opportunities for entertainment, almost half of the world’s population uses the internet…
Let’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “Measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people…
Local SEO for SMEs: Trends for 2018
During the last few years, thousands of companies that have opted for SEO positioning have achieved important success within their respective markets. But how can you achieve a good SEO position? Today there are hundreds…
How to Make and Use GIFs to Increase Twitter Engagement
Each social media platform has evolved to excel at sharing certain kinds of content and – despite its shortcomings – Twitter is one of the best platforms for sharing news about your business, your blog…
How Businesses Will Succeed on Social Media
Any small business worth its salt has a social media presence today where they post articles, interesting blurbs, or new deals. And as social media plays a larger role in our lives, the consequences of…
LinkedIn Strategies
One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do…
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