Online Marketing
Meta Tags for Local SEO: The Essential Guide
Meta tags are invisible tags that search engines use to determine the meaning of a web page. Meta tags have significant influence on SEO, especially local SEO. This is due in part to the indifference…
How Your Company Can Beat Social Media’s Decline
2018 has been a challenging year for a lot of brands, especially because of social media. Social media consumption is at an all time high, but user satisfaction is dipping dramatically. Recent studies at the…
Finding Your Paid Social Audience Persona
You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to…
5 Ways to Get More Calls from Google My Business
If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action…
3 Reasons Small Businesses Need Link Building
The world of link building and search engine optimization is constantly changing. Now, more than ever, it is important for your business to have high quality links. Success is dependent on your ability to understand…
Are Your Emails Getting Delivered to Your Lists?
There’s some good news on the email marketing front. Email deliverability rates are improving! According to a recent Return Path study, 2018 Deliverability Benchmark, inbox placement (85%) rose five percentage points globally, compared to the previous 12-month period…
Don’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business
Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds…
You Can’t Be Anti-Social Today
I’m wrapping up my series on the marketing channels you need to consider for 2019 with our last channel: social networks. Don’t forget to consider the other channels we’ve discussed as you map out your…
Digital Marketing and Local SEO Trends in 2019
Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need…
Your Website is Your Workhorse
I am hoping that you’re still giving some thought as to how to head into 2019 with smart marketing that gives you the edge. To that point, we’re continuing with the ongoing series I’ve been…
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