Marketing Plans
Webinars: The Teacher is in the House
I’m hoping that you’re finding this series focused on the channels too critical for you to ignore in 2019 has been helpful so far. The channel we are going to focus on today is the…
Printed Envelopes: The Valuable and Underestimated Marketing Tool for Small Businesses
It is no secret that the majority of marketing campaigns today are focused on the e-commerce arena where competition has gradually shifted to thanks to technology advancements. As an entrepreneur, it is easy to get…
This One Thing Makes All Marketing Boom or Bust
For local businesses, one “marketing engine” drives results for all other marketing efforts. Fine tune that engine and your marketing costs will plummet and sales will boom. Fail to keep that engine running smoothly and…
What You Need to Know When Marketing to Rural Americans
If your business or nonprofit markets its products or services (or fundraises) to Americans living in rural areas, you’ve got to read this for new research findings! Did you know that almost 60% of rural…
You’ve Got to Multiply
The new year is fast approaching and as you start working on your marketing plan for 2019, you’re going to need to multiply. Consider these facts. The average US adult now spends over 100 minutes…
The ROI of Promotional Product Giveaways
You may have seen them before. As a consumer, you may have been given one and probably even have it still lying around at home—a pen, notebook, tote bag, umbrella, or any such object that…
The Value of a One-Team Structure in Marketing
Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could specialize in art, copy, or…
Can You Profit by Serving Early Adopters?
I am a gadget freak, often purchasing new technologies in their first release. And my closet is full of such gadgets, from early pen-based computers to early brick-sized cell phones to an electronic handwriting recognition…
Build Your Email List
If you’ve been following along, we’ve been talking about some marketing resolutions to help you get a jumpstart on your 2019 marketing plan—email, reviews, video, etc. Over the next few posts, I’m going to tackle these…
Marketing Resolutions
If you’re like most people, you set some New Year’s resolutions back in January. I have no doubt that by now you’ve stopped smoking, swearing, overeating or showing up late to pick up your daughter…
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