Marketing Plans
3 Ways to Beat Your Competition (with No Cash, Customers or Connections)
As a new startup, how do you beat your competition and dominate your industry? When Steve Jobs threatened to kill Dropbox with iCloud, the founder and CEO of the digital storage service Drew Houston resisted…
Be Helpful or Be Gone
Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that had to…
For Success Today, Take a Page Out of the Philadelphia Opera’s Songbook
Business leaders can learn a few things from the professionals who manage performing arts organizations. I once suggested that website owners borrow a theater company strategy to boost visitors. You see, managers in the performing arts get…
7 Pieces of Advice for Marketing Your SaaS Business
As an entrepreneur, we’ve all been there… You have a brand-new business that you are just waiting to start booming… But, you cannot figure out just how to market your business. As a new business…
4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual…
8 Types of Content for a Great Business Blog
Raise your hand if this scenario is familiar: it’s Friday morning, and you still haven’t written the blog post for the week. It’s not that you don’t feel like writing it, it’s just that you…
Personal Branding Basics: The Content Question
“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must…
How Small Business Owners Can Expand Their Reach by Writing a Book
As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides they want to write a book (or do anything else,…
Creating Your Content Machine
You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the…
The Importance of Good Marketing Research for Business
When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands you’re familiar with are, aren’t you curious how they reached your…
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