Marketing Plans
Niche Marketing Works. Here’s How
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social…
How to Know When Your Brand is Ready to License
Every business, from small mom and pop corner shops to international corporate behemoths, have a dream of possessing one of the most recognized brands in the world. Few business managers or leaders have a solid…
Visual Marketing Your Audience Will Respond To
While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention…
Should We Kill Marketing?
“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to…
Mini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell…
3 Ways to Spread the Word About Your Local Business Before the Holidays
Christmas and seasonal holidays are fast approaching and businesses everywhere are gearing up for their festive marketing campaigns. As larger companies imprint their mark on the season, small businesses may be wondering how they can…
7 Easy Ways to Market Your Business Today
If you run marketing for a small business, you should be doing some, if not all of these things… Every day I see it… a small business struggling. The biggest problem these days… Marketing… It’s…
One Thing
In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best…
5 Steps to Drive Holiday Sales with Email Marketing
Despite all the glitz and glamour of social media marketing, email marketing remains the best way for companies to advertise themselves. As Agency Analytics points out with several numbers, email marketing offers a far high…
7 Highly Effective Marketing Strategies Necessary for Success
Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating…
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