Marketing Innovations
4 Mobile Search Marketing Strategies for Marketers
With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use…
Personal Branding and Social Media: The Potent One-Two Punch
A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend…
4 Ways to Live It Up and Prosper in the New Marketing Era
We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way beyond what was possible 30 or even 20 years ago. There…
7 Ways Facebook Keeps You Addicted (and How to Apply the Lessons to Your Own Products)
In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used…
Don’t Forget the Packaging
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers…
4 Reasons Videos are Taking Over Manufacturing Marketing
Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too…
Smart Mobile Marketing is Scarce at Best
As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing…
Everything You Need to Know About Sending and Receiving SMS Messages Online
If you want to know more about sending and receiving SMS messages online, you’re in the right place. Today, we’re going to cover a ton of stuff… like why you’d want to send sms online……
Marketing Automation Done Right
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive…
Idea of the Month Club
Remember back in the day when you could subscribe to a Book of the Month Club or a Record of the Month Club? It was a novel idea to have a new item chosen with…
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