Sales Activities
How to Sell Without Selling
Have you ever heard of the saying “If your prospects feels like you are selling to them, then you are doing it wrong”? This infographic gives tips and insights on how you can drive sales.
How Colors Affect Your Purchase Decisions
With the average human brain processing visuals 60,000 times faster than text, it’s important for brands to recognize the important role that color plays in purchasing decisions.
Unique, Differentiated, But Are You Relevant?
It’s critical that we differentiate our offerings and solutions from the alternatives the customer is considering. Marketing, product management, and sales all spend endless hours trying to figure out that differentiation, to create that edge. But too often we get it wrong.
Getting into America’s Malls
Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
Selling Against the Odds
Traveling salesmen used to get people to handle their merchandise so they could fully appreciate their unique qualities. Human nature being what it is, once a customer had the product in their hands, they were much less likely to give it back.
Don’t Answer That Objection!
A few days ago, I was tagging along with a sales person on a call. It started well, then the customer expressed an objection. That’s when things started to go wrong.
How to Keep Your Sales Team from Losing the Human Element
There’s no shortage of methods to help maintain the human element that’s so often lacking in an automated world. If we didn’t remind ourselves to engage with our users on a human level, we’d lose touch with their wants and needs. And much like a pharmaceutical company, we need the feedback provided by human interaction.
Taking Your Pitch on the Road: 5 Tips for Selling at Trade Shows
Trade shows can be tough if you don’t plan how you’re going to land prospects. To deliver your pitch, you must draw attention to your company and stand out from the competition.
5 Steps for Getting Your Product Into Stores
Compared to department stores, boutiques and small retailers are generally easier to work with, as long as you set the payment terms upfront.
Imagine Making a Sales Call Without Mentioning the Product
We want to meet customers, we’re excited about what we have to sell, we just need someone willing to listen to us. But customers have changed. They don’t care. They really don’t want to hear about our products.
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