Advertising and Lead Generation
The Money’s in the Magazine: Why SMBs Need Print Marketing
While it may seem that this digital age has all but eradicated the necessity for in-hand marketing, print is not dead! There are several reasons why the smart business owner still invests in tangible print media. We’d like to share those reasons with you.
Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
Ready for the New Facebook Ad Format?
In April, Facebook announced plans to overhaul the right-side column ads. Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.
5 Ways to Increase Conversions with Forms
Forms are the area where your target audience stop and ask, “Do I really want to hand over my contact information?” That being said, improving your forms can mean big opportunities for your company.
Choose Your Advertising Slogan Wisely
New research by Texas Tech University associate professor of marketing Mayukh Dass tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered.
3 Ways Publishers Can Optimize for Conversions
Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.
Show Me a Sign—One That REALLY Sells the Idea!
I recently saw a photo of a sign that—macabre as it was—no doubt brought some laughs. I immediately went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements.
The 3 Stages of Leaflet Distribution
Every small business owner wants to get to the end goal of distribution, leading to an increase in sales and leads. The following infographic dives deep into the graphic side with small but important pointers that non-savvy users may have overlooked, along with understanding the print process and what is right for your needs as a business owner or consumer.
5 Mobile Marketing Tips You Need to Know
If you are just getting started in mobile marketing or have been involved with it for sometime, you already know that developing a great strategy is just as, if not more important, than implementing an online marketing strategy for desktop users.
4 Types of Video Marketing That Will Increase Your Site Conversions
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let’s walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.
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