Advertising and Lead Generation
Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
Why Reputation Management is Important for Small Business
Many small businesses think that reputation management isn’t important until something bad happens and the company gets negative press. However, the truth of the matter is that managing your reputation online is the way to prevent things from spiraling out of control.
Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
The 4 Basic Elements of Inbound Marketing
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan.
5 Reasons Your Display Ad Campaign Isn’t Working
Surfing the web these days, you might notice that a one-time view of a trendy shirt will quickly follow you around the Internet. Look up engagement rings, and you’ll be bombarded with ads for wedding venues and flowers. Perform a search for a concert, and that band will fill your feeds and display ads.
3 Tips for Driving More EDU Leads
It may be summer now, but most young adults are already gearing up to head to school in a few short weeks. That means that now is the perfect time to talk about education lead generation.
The Money’s in the Magazine: Why SMBs Need Print Marketing
While it may seem that this digital age has all but eradicated the necessity for in-hand marketing, print is not dead! There are several reasons why the smart business owner still invests in tangible print media. We’d like to share those reasons with you.
Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
Ready for the New Facebook Ad Format?
In April, Facebook announced plans to overhaul the right-side column ads. Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.
5 Ways to Increase Conversions with Forms
Forms are the area where your target audience stop and ask, “Do I really want to hand over my contact information?” That being said, improving your forms can mean big opportunities for your company.
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