Advertising and Lead Generation
Actively Finding Customers
Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own.
5 Tips on Targeted Direct Mail Marketing for Small Businesses
Digital media has emerged as a great marketing platform for small businesses. It has made it possible for small and medium-size businesses to spread the word about their products and services in a cost-effective manner.
Ad Retargeting: It’s About Context, Relevance & Value
The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
Traditional Media Works for Local Marketing
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Create an Avatar of Your Ideal Customer
If you have taken the time to write your mission statement and created a direct sales marketing plan then the next step is to describe your ideal customer.
“Dear Occupant or Current Resident…” More Horrible Prospecting
I’ve decided to write a periodic series about bad prospecting letters. This series, will focus on bad prospecting letters from people who should know better.
How to Attract People Who Are Ready to Work with You
Nearly everyone I speak with has the same issues and more often than not they experience frustration around people approaching them only to tell them they aren’t ready to sign up yet.
Lights, Camera, Action! What Small Business Owners Can Learn from TV PR Stunts
The world of television PR is exciting and dynamic. Stunts are frequently large and elaborate, often involving a slew of celebrities and high-profile coverage. Even though their budgets are more modest, small business owners can take inspiration from these big-budget publicity events.