Home > Sales and Marketing > Advertising and Lead Generation > Page 17

Advertising and Lead Generation

5 Tips for Better Storytelling

| Danny Iny

The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers…

4 Ways to Accelerate B2B Lead Acquisition

| Chad Pollitt

Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B…

Perfect Prospecting

| Dave Brock

Recently, I published a rant on LinkedIn, “Patient 0 Of Stupid Prospecting.” This rant targeted a self-appointed Sales Guru and Sales Trainer who had helped “thousands of sales people” over 15 years. A couple of…

Dude Where’s My ROI?

| Katya Constantine

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display,…

3 Lead Generation Strategies That Work

| YEC

More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet…

Why Your Brand Should Invest in Mobile Video Advertising

| Chris Horton
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.

So You Gained Thousands of Social Media Followers: So What?

| Elaine Fogel
I just finished reading an Entrepreneur post by Ann Tran entitled, “How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime.” Yeah, and…?
5-blogging-tips-to-get-more-leads

5 Blogging Tips to Get More Leads

| Synecore
So, you want to create the ideal presence for your company online. While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity.

Want to Create Memorable Ads? Make ’em Laugh!

| Elaine Fogel
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”

The Opportunities from Local Listings

| SmallBizClub
Imagine this: You are new in town and eager to explore the popular restaurants that the area has to offer. Where is the first place you turn to find out?

More from Advertising and Lead Generation

Back to Parent Category

Top Articles in This Category

Stay up to date with