Advertising and Lead Generation
5 Ways to Turn Today’s Leads into Tomorrow’s Customers
There are a lot of statistics out there that say successful businesses should end up closing about one out of every three calls. But I know from experience that this is often not the case, and I’ll tell you…
9 Advanced Content Marketing Strategies for Small Businesses
Starting a small business can seem like a huge gamble, but the biggest emphasis on your small business is not always the initial or ongoing investment. Your largest influence will be the content marketing strategies…
How to Convert “Likes” into Meaningful Behavior
If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April…
7 Proven Ways to Use Digital Signage in Your Small Business
You’ve probably been to your local fast food chain and noticed that they’ve switched to digital signage for displaying their featured menu items. And if you stop by big stores, you would notice that most…
Go Local: 3 Easy Ways to Create Loyal Customers
Small business owners are becoming savvier about optimizing their brand recognition and conversion rates. One great way to ensure that your small business remains on track to connecting with and converting people is by optimizing…
Follow These 5 Tips to Acquire New Customers
Acquiring customers is often times the hardest part for a new business. In competitive industries, it may seem near impossible. Having a pre-existing customer base will help, but you might be starting from scratch. To…
7 Unexpected Ways to Grow Sales Via Smartphones
With the reference of a recent survey conducted by United Nations, world population has become more than seven billion. The other fact is, from these seven billions inhabitants of the Earth, approximately two billions of…
3 Ways You Could Be Wasting Advertising Money
Businesses must rely on good advertising to bring them customers. It’s very difficult to generate organic leads and create a strong brand without it. However, the money poured into company advertising schemes isn’t always well…
An Unexpected Advertising Strategy That Pays Off in the Long Run
I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded. Most of us could never have gotten this far without the advice, processes and entire…
Why Free Consultations Don’t Attract New Clients
A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago. While it is an easy and investment-free way for a potential…
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