Strategic Planning
How to Make Your Brand Culturally Relevant
Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands…
5 Ways to Make Your Company Stand Out
There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark—and…
6 Ways to Improve the Performance of Your Small Business
As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping…
What Costs Are Involved When Selling Your Business?
When planning to sell your business, it’s essential to understand that you will inevitably face certain expenses once the sale process gets under way. And it’s only by factoring in these additional costs that you…
5 Keys to Relying on Intuition in Business Decisions
With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. As an advisor to entrepreneurs for many years, I…
Don’t Ignore These 2 Key Investment Choices for Your Small Business
Small businesses are being forced to make a number of difficult investment choices in order to survive the tumultuous changes brought about by the digital revolution. Entrepreneurs are finding some of these investment choices easier…
What is a SWOT Analysis? It Positions Your Business!
A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw…
The 4 P’s to Help You Build a Great Business
How do you manage a great business, as opposed to be a survivor? Well, here are the four areas you should focus upon every day. Now, some of us remember things better when given a…
Customer-Centric Strategies Win Over Product-Centric
Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the…
Yes, You Can Easily Incorporate Psychology and Neuroscience to Grow Your Business
The focus of increasing sales and profit has included a combination of centuries-old advice and customer psychology. There’s nothing wrong with maintaining a positive image and making customers feel valued. However, it takes a deeper…
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