Strategic Planning
The Future of the Hemp Business
The 2018 Farm Bill legalized American production of industrial hemp, a non-psychoactive strain of cannabis sativa containing less than 0.3% THC. As hemp’s popularity increases, more than 1 in 4 Americans have consumed CBD to…
The Upside to a Recession
When we talk about a recession, we don’t usually tell happy tales. We talk about struggles, cutbacks, and loss. If you were old enough to be in the workforce, own a home or business in…
How Much Do You Spend on R&D? Is It Enough?
Why do profitable, mature businesses die away? One of the most obvious reasons mature businesses die away—when we look in the rear view mirror—is that they did not spend to renew their product or service…
“Nail It Then Scale It”: The New Mantra for Startups
I see more and more entrepreneurs who seem to have everything going for them—vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look…
4 Strategic Ways to Increase Your Business Revenue
One of the primary goals of running a business is to bring in more money. Realistically speaking, it is easier said than done since more than fifty percent of small to medium-sized businesses do not…
Reinvent Your Business!
Businesses that forgot to reinvent If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a…
How to Build a Purpose-Driven Organization
As we learned in How to Inspire Brand Loyalty with Purpose, “People want to buy from companies that stand for a purpose with which they personally identify and reflect their values and beliefs.” A recent research paper…
How to Set a Balance of User Growth vs. Profitability
A question that I still hear debated often is whether a new startup growth strategy should focus on user count or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t…
How to Increase the Value of Your Business Before a Sale
Countless entrepreneurs have worked tirelessly for years in order to turn their commercial dreams into a reality. Now that you’ve finally climbed to the top of the marketplace and enjoy your status as a profitable…
How to Make Your Brand Culturally Relevant
Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands…
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