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Strategic Planning
5 Simple Steps to Executing the Plan
It is all about execution. Waiting over a year to see results is too long, since your chance of mid-course correction is greatly reduced. To make the point, Harvard’s Robert Kaplan believes that less than 10% of corporate strategies are effectively executed. Ouch!
Marketing Tactics and Strategies Aren’t as Important as You Thought
We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried?
How Your Brand is Sucking the Life Out of Your Business
It is almost without exception that business people assume that a brand doesn’t extend much beyond the visual elements. Most think your brand is your logo and marketing materials.
Goals vs. Outcomes: You’re Confusing Them and It Matters, A LOT!
Often times there are consistencies between goals and outcomes that tell a deeper story. This, in turn, can help identify the real goal behind all the outcomes you’re going after.
5 Tactics to Emerge as Business Leader
A business leader is someone who understands the conditions of a market and then develops strategies for meeting demands. In particular, a leader in business is someone who can motivate a team of people to meet larger demands for the entire company
Are You Too Emotionally Involved in the Decision?
Negotiating an agreement, especially one that involves personal gain, is tough for the person personally involved. There is too much to lose to be objective, to be willing to walk when terms go upside down.
10 Ways to Supercharge Your Entrepreneurial Strategy
Businesses always seem to take longer to succeed than an entrepreneur expects. Seth Godin once said that overnight success in startups takes about six years, and Seth is an optimist.
What Entrepreneurs Can Learn from the Tin Man
Most people know the Tin Man as a fictional character from The Wizard of Oz. Not many people know the Tin Man as a model for aspiring entrepreneurs to learn from. It may sound whacky, but here’s why any ambitious professional could benefit from taking a leaf out of the Tin Man’s book:
How the Global Economy Will Affect Small Businesses in 2015
In whichever direction the global economy goes, small businesses have a steady chance to make the most revenue gains this year. The main reason behind this is that online marketing, reputation management and clever branding is all one needs to survive competition in the market today.
How Would You Rate Your Company’s Business Intelligence?
Businesses are generating more data than ever before. While some of them are struggling to manage their data properly, others have found ways to turn their data into a valuable asset.
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