Rebranding has to be more than business as usual with different letterhead. Culture and brand have to align, and they have to start at the top. Rebranding is an opportunity to reinvent your company from the inside out.
New findings released from a study conducted by Securian Financial Group show that many small business owners plan on leaving their companies within the next decade, but most do not have any type of exit plan or proper future outline for their entrepreneurial endeavors.
We tend to move towards what we pay attention to. You don’t want to let your competitors determine your marketing strategy, and that’s exactly what’s going to happen if you spend too much time and energy keeping an eye on their activities.
We all have things that we want to achieve in our lives—getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on.
Businesses really need to make sure everything they are involved in is in line with their missions. Every once in a while I see a company making a strategic decision, not because of the money, but because it is the right thing to do.
Making sure you have a plan is important. But what’s even more important is being ready to adjust and change your plan when you encounter reality. The same scrambling ability that helped me in my football career has proven its worth again and again in my businesses, too.
You’ve surely heard the variations on this theme. “Ready, fire, aim” was popular in the 1990’s, accredited to any of several authors. So why do so many business-book authors stress the opposite behavior?
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.