Did you know that over 90% of consumers will now check reviews before buying a product or choosing a business? For business owners, it has never been more crucial to build customer confidence and promote a trustworthy image. If you’re hoping to attract rave reviews, boost retention rates and bring in new clients, here are […]
Communication
How an Electric Contractor Uses Text Message Marketing
Recently we had a chance to talk with Andrew from IEG USA. They are an Industrial Electrical Contractor Company. Andrew is their Marketing Coordinator. Andrew was asked not to reveal the company names of the many places they do work for… But think vehicle production lines, distribution centers, power plants and grocery store distribution. IEG […]
4 ways to be a more compassionate communicator in business
If you want your employees to be passionate, loyal and dedicated then you need to be the type of boss who is also passionate, loyal and dedicated. If you have recently completed change management training you may have learned that there are some tools that you can use to help develop the right vibe in […]
5 Essential Tips to Manage a PR Crisis
Every business is vulnerable to a PR crisis or issues that are impossible to predict. The current pandemic is an obvious example, but even in “normal” times, crisis management can be needed for issues as wide-ranging as staff caught in criminal acts, financial worries, customer service complaints or emergencies such as fire and flood. Crisis […]
9 Strategies To Promote Your Image As A Communicator
Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings. Warren Buffet once told a class of business students that better communication could boost their value by fifty percent. […]
10 Keys To Being A Thought Leader Across Social Media
Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur “wannabes” never get past the idea stage, or strike out randomly in many directions, hoping that their passion will convince people to follow […]
Does Your Company Culture Encourage Employee Curiosity?
It’s more common than you think Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services. Google, 3M, Facebook, and Microsoft all allow their employees to take time to explore new ideas they conceive and attempt to develop. […]
Why Great Leaders Need to Develop Emotional Intelligence
Leading a team isn’t an easy job on a good day. Our current circumstances, driven by the COVID-19 pandemic, mean that good leadership is more important than ever, but also more difficult than ever. What can leaders do to blaze the trail for their teams? Right now, the best way to improve your leadership skills […]
Could You Be Your Company’s Bottleneck?
So many tasks; so little time As a manager, you have a number of critical tasks that are general to your position as opposed to specific to your industry. These include ensuring the continued health of the organization, setting the moral compass for your stakeholders, providing for succession by training and documenting, leading the effort […]
Give Customers a Digital Newsroom & Add Value to Your Site
A digital newsroom can help you discover what users are saying about your brand and industry as well as any gaps in your site’s content, providing an opportunity to reach users using their questions and insights. Especially in times of crisis, it’s imperative to help your consumers and users as quickly as possible. One of […]
