Finance
New Freemium Formula Pits Revenue Against User Satisfaction
What would you think of a restaurant that offered really good food, but the salad is free and the dressing is extra? The potatoes are free but the sour cream is extra. The soup is free but heating it costs extra. And table service is free if you wait two hours, but table service in 20 minutes costs extra.
8 Startup Gaps That Will Frustrate Funding Efforts
Too many people still believe the urban myth that you can sketch your idea on a napkin, and people will throw money at you. Fundraising is indeed brutally tough at all stages, and the seed funding is the hardest to find.
The Best Clients I’ll Ever Defend
Is every potential client a good fit for you? Before you answer, think carefully: every single one? Fairly often, I get quizzical looks when I tell people that I work almost exclusively with small non-profit organizations and very small mission-driven businesses.
SBA Loans for Veterans: MREIDL
The Small Business Administration has many helpful platforms and programs that are specifically geared towards veterans who are looking to engage in entrepreneurship and start their own small businesses. One such program is the Military Reservist Economic Injury Disaster Loan program (MREIDL).
Small Changes in Prices Can Make a Big Difference
If your business is trying to increase profits, raising prices is something you might consider in today’s economy. However, you have to be so careful when doing this so as not to alarm your customers.
Don’t Be Fooled by All the Hype for Crowd Funding
The new hot topic for entrepreneurs the last couple of years is crowdfunding, which is anticipated to at least supplement, if not replace, the slow and mysterious process of current Angel and venture capital investors. The problem is that crowdfunding means something different to everyone, and even I have been confused by the different ways the term gets used.
Unsecured Business Loans: The Good, the Bad, and the Question
Finding a loan without collateral is never easy. Unsecured loans are hard to come by in the best of circumstances. Throw in some iffy credit history and it can seem almost impossible. It is not impossible to get one, however.
SMB Promotional Coupon Marketing Boo Boos to Avoid
Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You’d think these coupon deals would be bringing in new and repeat customers like crazy. But are they?
Is Your Customer Loyal to You or Your Price?
What would happen if you were just a little higher priced than your competitor? How would your customers react? Would your loyal customers continue to do business with you, in spite of your higher price?
Lease or Buy?
The next time you need computer hardware and software, a copier, or vehicles, you’re likely to ask yourself the question, “Should I lease or buy it?”
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