Finance
Don’t Be Fooled by All the Hype for Crowd Funding
The new hot topic for entrepreneurs the last couple of years is crowdfunding, which is anticipated to at least supplement, if not replace, the slow and mysterious process of current Angel and venture capital investors. The problem is that crowdfunding means something different to everyone, and even I have been confused by the different ways the term gets used.
Unsecured Business Loans: The Good, the Bad, and the Question
Finding a loan without collateral is never easy. Unsecured loans are hard to come by in the best of circumstances. Throw in some iffy credit history and it can seem almost impossible. It is not impossible to get one, however.
SMB Promotional Coupon Marketing Boo Boos to Avoid
Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You’d think these coupon deals would be bringing in new and repeat customers like crazy. But are they?
Is Your Customer Loyal to You or Your Price?
What would happen if you were just a little higher priced than your competitor? How would your customers react? Would your loyal customers continue to do business with you, in spite of your higher price?
Lease or Buy?
The next time you need computer hardware and software, a copier, or vehicles, you’re likely to ask yourself the question, “Should I lease or buy it?”
Year End Planning: Payroll
Doing your last payroll for the year is an important time to make sure you have a tax plan in place. That payroll is often the last cash transaction for the year; your last chance for tax deductions.
The Lost Art of Loss Leaders
During high school I worked in a grocery store that used loss leaders to attract buyers. Once buyers were in the store they would typically buy enough related offerings, at higher margins, to more than offset the loss on the loss leader.
How to Build Credit as a Small Business Owner
If you are in the start-up phase of owning a small business, give yourself some credit because it’s unlikely anyone else will. Small businesses have an extremely difficult time getting credit from the one place they really want it: lending institutions.
How to Test Prices without Irritating Buyers
The right price is something of a moving target for many companies. You may need to change the tag on a given product multiple times during the period of time you offer it and the more detail you can offer on the decisions to do so, the happier your customers will be.
8 Tips on How Much Money to Ask for from Investors
Startups ask me “How much money should I ask for?” The simple answer is the absolute minimum amount you need to make your plan work.
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