Office Design Lessons from Innovationland
Our company has been recognized as having one of the “Coolest Offices” in Chicago on a number of occasions—most recently by Crain’s Chicago Business.
Read More Nonprofit is Not the Same as Tax-Exempt
If an organization receives nonprofit status from the state upon its organization, it must take another step if it wishes to have the ability to accept tax-deductible contributions from potential donors.
Read More Moving Your Business to a New Town
This week two people asked me how to move a business to a new location. When you are successful in one location you will be a success in your new town too.
Read More The Loyalty Impact of Kiosks
Kiosks are one form of self-service technologies that are being introduced into the marketplace. We’re seeing that self-service technologies can change the way customers act.
Read More Have You Identified Your Employees as a Key Target Audience?
I would suggest that communicating usually means creating and delivering messages to an audience. Further, I would suggest that what you really want to do is facilitate a conversation or a dialogue with your employee community.
Read More Spring Cleaning for a Stress-Free Office
A cluttered office can cause stress because it can inhibit your productivity, serve as a constant reminder of your heavy workload, cause you embarrassment, and make it difficult for you to easily find what you need to be able to do your job.
Read More Don’t Forget the Marketing Basics
It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one—the marketing basics matter.
Read More How to Use Social Media for Customer Service
Imagine this: your customer leaves your business and has a poor experience. Instead of telling your staff, she tells her friends on Twitter.
Read More Want to Create Memorable Ads? Make ’em Laugh!
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
Read More Maximizing the Effectiveness of Content Personalization
In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. A well-defined content marketing strategy requires proper structure, deep customer research, and consistency.
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