The Importance of Brand Integrity in the Digital Age
Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.
Read More Why We Have Fewer Choices in a World of Wider Choice
Whether as individual consumers, or organizations, there’s an interesting paradox. The number of choices we have is expanding at a huge rate.
Read More Build a Legacy for Your Family
If there’s one thing we can always count on, it’s that families will continuously love and protect each other. A parent’s wisdom provides reason and caution through countless decisions and situations.
Read More Don’t Let Too Many Features Ruin Your Next Product
“Scope creep” (or feature creep) is an insidious disease that kills more new business solutions than any other, especially high-tech ones, and yet most founders (who may be the cause) never even see it happening.
Read More 3 Ways to Find Forgotten Innovation
The best and brightest teams can be rendered uninspired, stumped, scared and maybe even lazy when faced with a huge, blank whiteboard titled, “Our Next Big Thing….”
Read More Tips for Getting an Equipment Loan for Your Small Business
Equipment is a crucial aspect to consider when creating a small business. At some point, you will need to acquire funding for the necessary machinery to run your company.
Read More Do You Have a Traffic Problem or a Conversion Problem?
When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks.
Read More How to Collect Your Overdue Debts
You didn’t start your small business to be a bill collector, so none of this is anything you want to do. However, sometimes it becomes necessary. Don’t shrink from your financial responsibility to your business.
Read More The Cost of Employee Lateness to Your Business
How tolerant are you about lateness in your business? Is it normal for a few of your employees to show up 15 minutes to half an hour late for their shift?
Read More Why Long-Tail Keywords?
As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google.
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