The Power of Passion
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark. ~Henri Frederic Amiel At countless workshops and conferences, I have heard keynote speakers talk many times about passion and how important it is. I certainly agree, and even…
Read More10 Top Digital Marketing Automation Tools That Could Transform Your Business
It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I stumbled upon “that” tool. Twitter then used it as the default URL shortening service in May 2009 until it created…
Read MoreThe Peter Principle Can Paralyze Your Startup Team
The good news is that recent big company financial woes and layoffs have generated a flood of candidates with real experience seeking positions at startups. The bad news is that many of these frustrated employees may have already reached their level of incompetence (The Peter Principle). They are not the ones you need in the…
Read MoreAre You Minding Your Packaging?
The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters, too. Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from…
Read More4 Ways Building a Company Taught Me More Than College Could
I’m not ashamed to say that I didn’t attend college. Culturally, being Indian, it’s quite strange to hear that. I was very close to attending, and had my opportunity at Gravity4 not come along (pre-launch), I would be sitting in a classroom probably learning about how a Roman empire conquered a piece of land that…
Read More10 Qualities I’d Look for in a Business Partner
Here are 10 qualities I’d look for in a future business partner: Integrity. The whole truth, not just the good news. Actually I want to know the bad news instantly; and the good news can wait. I want to work with people who never make me wonder what they are thinking or what they mean.…
Read More4 Tips to Create an About Us Page That Converts
According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show its human side. It’s also the first place a potential customer looks to decide whether or not to take your business…
Read MoreMissing the Communication Target
I’ll never forget when an early business mentor told me, “Burg, when the shooter misses the target…it ain’t the target’s fault.” The older I get, and the more I study influence and communication, the more correct I believe he was. How often do we try and get our point across but fail? It seemed that…
Read MoreCan You Really “Do It All?” Promises of Productivity
Amber Naslund, the SVP of a social intelligence company has a blog called “Brass Tack Thinking.” In her post titled, “My Crazy Productivity Secrets” she took on the issue of being productive. Her words provide helpful insights and tips to help manage your time. To begin, know what it is that keeps you from being…
Read MoreValue Creation as a Form of Discounting
There are all sorts of articles on creating superior differentiated value. Lots of them talk about creating more value than the customer expects, surprising and delighting them. In truth, I’ve been raised in this camp and have espoused some of these concepts myself. Just the concept of “added value,” is actually value over and above…
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