Are You Blockbuster or Netflix?
Kodak missed the digital revolution, and, like aging photos, faded with time—despite the fact it actually invented the first digital camera in 1975. Meanwhile, new and dynamic product categories for cameras, printers, accessories, and more were born and continue to flourish. Then there’s Blockbuster. “Be kind, please rewind”? Not so much for this company, which…
Read MoreCan a Slogan Make You Buy?
Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down both the items and their slogans. DON’T look them up.
Read More 4 Reasons for Entrepreneurs to Join the Location Independence Revolution
It’s no secret that the concept of traditional office as we know it is shifting. Perhaps the biggest change is the lack of need for any physical office space at all.
Read More 3 Tips for Financing Needs After the Startup Phase
Sometimes even after the startup phase is over and your small business is well-established and successful, you will need to access financing.
Read More 10 Tips for Successful Small Business Mergers and Acquisitions
As a successful small business owner, you may wish to further grow your firm at some point. One of the ways to do this is via a merger, whereby your firm and another one that is relatively equal to yours will combine and become a single legal entity.
Read More Setting Up a Social Employee Marketing Strategy
To maximize the effectiveness of social campaigns, businesses can turn their employees into what Rutgers business professor Mark Burgess calls social employees.
Read More Consumer Debt vs. Business Debt
No matter where you go or what you are doing in America, debt seems to be a part of the world we live in. America is a debtor nation and that refers to a lot more than the national debt.
Read More 7 Benefits to Offer Employees in Your Small Business
For any small business owner, it’s not easy to find and hire hardworking, dedicated employees. But once you do bring on those diamonds in the rough to help your startup prosper, it’s great to reward your workers for the time and effort they put into their jobs.
Read More Engage and Honor Employees for a Happy and Trustworthy Brand – Part 2
Last week in Part 1, we looked at how unhappy employees can affect your brand. Every employee touchpoint conveys your brand to customers. So, how do you create internal customer (employee) centrism?
Read More Does Your Business Need Blueprints?
In April 2012, I wrote a post that brought 30 times my normal traffic to my blog. After averaging 200 visitors a day, it felt like a miracle.
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