The Entrepreneur’s Midlife Crisis
Seven Signs You May Be Having One “Have you considered the idea that you might be having a middle-aged crisis?” I had just finished delivering a 10-minute monologue about how the universe was not cooperating with my plans and had expected a sympathetic response from this most sympathetic of audiences—my mom. Instead, she asked me…
Read MoreDude Where’s My ROI?
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost…
Read MoreAnalyze Your Product Line
Product analysis is key to maximizing your party plan sales and part of the Cash Flow Show training program. Between talking about party bookings, getting the scoop out about your business opp, and of course showing the products (not to mention fundraisers, bridal events, etc.) it is easy to make your show entirely TOOOO long! Analyze Your…
Read MoreA Practical Guide to B2B Marketing with Attitude
With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox…
Read MoreHow Big is Franchising Anyway?
The number of franchise establishments in the United States has grown to 781,794 – the highest it has ever been. Along with the steady growth, the International Franchising Association (IFA) projects the industry to continue its impressive expansion for a fifth consecutive year. When talking about the franchise industry, some may debate the many benefits of such…
Read MorePersonality Matters: 3 Traits for Call Center Agents
Call centers have consistently high turnover rates. Turnover rates as high as 20 percent are considered “low,” and some call centers even have the distinction of achieving 100 percent turnover. It’s not hard to see why: The work is stressful (and often frustrating), the pay is low, and the career path isn’t always clear. For that reason,…
Read MoreThe Home-Based Business: Basics to Consider
More than 52 percent of businesses today are home-based. Every day, people are striking out and achieving economic and creative independence by turning their skills into dollars. Garages, basements, and attics are being transformed into the corporate headquarters of the newest entrepreneurs—home-based business people. And, with technological advances in smartphones, tablets, and iPads as well…
Read MoreBranding Across New Digital Environments
It’s no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the ability to market and position a brand efficiently. In an effort to rise above the competition and seek solutions beyond the horizons of traditional marketing,this unique infographic covers the future of…
Read MoreLimiting Absenteeism in the Workplace
Limiting costs and increasing efficiency are priorities for any business, particularly SMEs. With studies indicating that, on average, 9 days of unscheduled absence are taken by employees in the UK, US, and Canada each year, it is clear that more needs to be done to tackle the issue. Here we take a look at some…
Read More8 Business Name Mistakes Investors Hate to See
Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of…
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