How to Supercharge Your Headlines Using These 4 Tips: Part 2
In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has more attention-grabbing power. After all, that is the goal of the headline. To grab your prospect’s attention and get them…
Read MoreFirst Time Speaker: 4 Tips to Build Your Speaking Career
If you’ve wanted to build your speaking career, but aren’t sure where to start, you’re not alone. Most entrepreneurs and authors I work with who aren’t doing speaking engagements are not always sure where to start, either. Do you start by pitching yourself to a speaker’s bureau? Do you put a speaker page on your…
Read More10 Strategies to Minimize the Perils of a Startup
There is an old saying that good lawyers run away from risk, while good businessmen run towards risk. Entrepreneurs see “no risk” as meaning “no reward.” In reality, all risks are not the same. Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks…
Read MoreLeadership Toolbox: The Power of Parables as a Leadership Tool
Parable: Defined as a short simple story intended to illustrate a moral or religious lesson. These stories have been passed down from generation to generation through story-telling—each story with its own significance and message. What makes these messages so important is that a key message is embedded into the story, which illustrates or demonstrates the message. Modern…
Read MoreCompany Activities That Will Strengthen Any Culture
These days, culture is paramount for having a strong team to execute your business’s vision. Ideas are worthless on their own; without a strong team, you won’t succeed. When building a business, you want employees who deeply about the company. A big piece of that is recognizing that, at the end of the day, they’re just people with normal…
Read More4 Easy Steps to Boost Your Small Business Marketing
There’s no doubt that marketing a small business is more difficult than ever. The sheer number of options available, whether it’s through traditional media such as press and television or modern channels like Facebook and Twitter, makes it incredibly challenging to have your voice heard. The following four ideas will help put a new spin…
Read More5 Top Tips to Help Grow Your Startup
Starting a business from scratch is a notoriously difficult and demanding challenge. There is no single secret to success in this competitive context but there are ways to help tilt the odds in your favor. 1. Don’t expect instant success Being ambitious is almost a prerequisite for anyone taking up the challenge of setting up…
Read MoreDiscover How These Two Web Design Trends Can Boost Your Engagement
If you’ve ever wanted to say something like, “As far as I’m concerned all web designers can go to you know where!” it looks like your request has been granted. Okay, I’m not talking about what immediately popped into your mind when I wrote that opening with the reference to the “h-word.” I was actually referring to…
Read MoreWhat is an Inbound Marketing Campaign?
According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from…
Read MoreThe Top 12 Cities for Female Entrepreneurs
This storymap identifies the top 12 cities around the world where female entrepreneurs are most likely to set up a small business and where the highest number of female entrepreneurs reside. Small business owners have traditionally been male, but this storymap highlights the cities where female owned small businesses are thriving. Author: Richard Madison is…
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