How to Avoid Burnout as a Startup Founder
Owning a business is both a demanding task and taxing endeavor. It doesn’t matter if you’re a one-person show or a C-Suite executive: stress levels can become overwhelming and debilitating. During my first two years of running a startup, there were times I felt like burying my head in the sand and second guessing my judgment…
Read MoreAvoid WordPress Hacks & Security Risks
As a small business owner, your website is the main component of your digital marketing strategy. As 23% of the entire internet is made up of WordPress sites, there’s a good chance that your company’s website is one of those WordPress sites. It’s imperative that you keep your website in tip-top condition and avoid any…
Read More3 Essential Lessons from Successful Entrepreneurs
Becoming an entrepreneur is what many people dream of, but most are scared to take that leap of faith. Here are tips from successful entrepreneurs on how they have helped their businesses thrive and how you can become the next-best entrepreneur. The Importance of Self-Branding Named “Boston’s Hottest Startup,” Jebbit, a venture-backed marketing technology company,…
Read MoreNeed a Growth Strategy? Avoid These Epic Fails.
What do startups and mature SMBs have in common? The need to develop and implement an effective growth strategy. This always proves easier said than done and that is in part due to the fact that growth strategies are rather elusive, almost like shapeshifters in science fiction. You think you see one at a distance,…
Read MoreWhy Buyer Personas are Crucial to Inbound Marketing Success
Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In…
Read More7 Big Myths of Content Marketing
Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man made creations and legends that live more within the imagination than reality. But without those tales, the tapestry of our lives would be a little less. Who wants to take away the fairies, super heroes…
Read More6 Surprises That Can Shut Down Your Small Business
One moment you are running a successful business, and the next moment your company is shut down. It happens every day in this country. The following basic but overlooked events are the six most common reasons a business experiences a sudden shutdown. Air conditioning If your air conditioning system fails in the hot months, you…
Read More5 Easy Steps to Customer-Centric Marketing
With each passing year, the number of brands competing to seize the consumers’ attention is growing. And the task has never been harder. As the notion of individuality assumes a more pivotal role, one-size-fits-all marketing approaches no longer work. They are falling behind in favor of strategies that place the individual customer at the heart…
Read MoreDon’t Focus on Sales Velocity, Focus on Buying Velocity
We spend a lot of time seeking to increase pipeline velocity, compressing sales cycles, and focusing on sales velocity. We are constantly driven to move faster. Sometimes in moving faster, we pass our customer and where they are in their own buying journey. This is where so much of our problem with getting customers buy comes…
Read MoreAngels and VCs: Don’t Be Greedy Even if You Can
Sometimes the end game or sale of the company is not a happy event for the early investors, including the entrepreneur or the founders. Especially when outside investors, venture capitalists or angels have put in substantial money, and the sales price is not enough to give them a reasonable return for the time and money invested,…
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