4 Ways to Promote Your Business on Snapchat
You may find yourself wondering if there’s a place for your small business on Snapchat. Snapchat is a great place for small businesses, especially if your business targets young people. Today Snapchat is used daily by more than 100 million users and is easy to use. It allows users to mix photographs and videos, and…
Read MoreWhat Matters Most to Venture Capitalists
Make no mistake—pitching your startup to investors is tough. You may think your company is the next big thing, but so do a lot of other founders. And just like you, they’re keen to get their hands on venture capital. How do you stand out? Having a unique product is a no-brainer, but a successful…
Read MoreHow to Build Your Brand Online
In today’s competitive market, business success depends on your ability to connect with your audience. To make that connection, you must cultivate a strong brand presence online. The following 5 fundamental tips will help you position your brand effectively online: Know Thyself: Carve Out a Distinctive Identity Unlike marketing, which describes what you do to…
Read MoreBuild Your Business by Accentuating Your Positives
Most of the entrepreneurs I know realize they have some bad habits, like maybe procrastination or not listening well, so they focus on dropping these. New studies indicate that a more productive approach would be adopting new good habits and behaviors that clearly move your business forward, like good time management and implementing customer recommendations.…
Read MoreThe Story of Content: Focus on Your Customers
I came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that it’s been around forever! Content marketing is simply the newest name for what we have called good old-fashioned marketing or advertising. It’s about telling…
Read MoreTop 7 Reasons Your Small Business Should Go Paperless
Ten thousand pages: that is how much paper the average office worker uses every year. This number is staggering, considering it amounts to millions of tons of paper waste throughout the U.S. every year. These statistics come at a grave cost to the environment, not to mention a considerable financial cost to small-business owners. Paperless…
Read MoreA Creative Way to Get Products in Front of Willing Buyers
Twitter is adding buy buttons. Instagram is doing the same. Amazon offers same-day grocery delivery in several markets. All of these are retail experiments to discover the ideal strategies that use technology to connect buyers to products in the systems that buyers find most convenient. It’s a very creative area in retail and one where…
Read MoreLocation Based Advertising and In-Store Music
The proliferation of smartphones is often seen as having a negative impact on retailers. What small business owners must realize is that they also benefit from the amount of people using their smartphones through location based advertising. For this reason, local businesses need to increase their spend on location based advertising or risk falling behind.…
Read MoreSpecial Tax Concerns for Cash Businesses
Many small businesses do some or all of their transactions in cash. This raises some special issues and concerns. Technically, being paid in cash doesn’t make a difference in terms of income taxes; cash transactions are reported as any transactions by check, credit card, or electronic transfer. However, there are some unique issues that those…
Read MoreFranchise Success Requires Differentiation
As you’re searching for the perfect franchise business operation, you might find yourself thinking, “Gyms are so popular—I should invest in a gym!” or “Look at all the coffee shops—I should open a coffee shop.” Herd thinking is one of the most natural thought patterns for human beings. It probably helped keep our distant ancestors…
Read More