Raise Money on Good News
The first rule for raising money is to do it on good news—right when sales are increasing at an increasing rate. Or when a major customer signs a significant deal. Or when something happens that makes an investor think this company is about to break out. Unfortunately, the longer you wait without significant upward news, the harder…
Read MoreBricks and Mortar Retailers: Survival of the Fittest
It isn’t easy being a bricks and mortar retailer these days. Many retailers feel they are fighting a losing battle with the growth of online retail. However, bricks and mortar retailers need to understand that the vast majority of sales are still made in-store. One interesting trend is the amount of people using their smartphone…
Read More4 Ways to Give Your Small Business More Online Security
Picture this: you just started a small business. You’re growing your company, adding new contacts, new customers, and increasing your profits. You’re busier than you’ve ever been before. But then something happens. Your website gets hacked. Highly sensitive information is exposed. There are liabilities, legalities, and you’re at a loss. You’re devastated. Your once-beautiful dream…
Read MorePersistence vs. Stubbornness
Nothing can withstand the power of the human will if it is willing to stake its very existence to the extent of its purpose. ~Benjamin Disraeli I recently walked on the Camino de Santiago in northern Spain, and it took me about 37 days to cover the 450 miles. In the 1,000 years of existence,…
Read MoreHow Do We Connect with Our Audience?
We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more…
Read MoreWhat’s the Right Color for Your Brand? The Facts.
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the…
Read More5 Mistakes to Avoid When Choosing a Business Phone System
Any business worth its salt has a quality phone system in place to ensure its customers have a reliable way to contact the company. It’s a tried and tested method that allows a managed interface between the company and its clients. Traditional telephone systems have been in place for decades. However, with current trends and…
Read MoreGood Leadership Includes High Emotional Intelligence
Being a successful leader in any field requires more than just hard work and good luck. For those looking to increase their leadership skills, one of the most important areas they should excel in is upgrading their emotional intelligence. Emotional intelligence, also known as emotional quotient (EQ), is the power to comprehend, access, and produce…
Read More4 Mobile Marketing Tips for Social Media
People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to connect with their social networks. In fact, a study conducted by IDC and Facebook revealed that 70 percent of all Facebook users…
Read MoreGet to Know the Other Franchisees
As you move forward with your due diligence and continue to gather research on the variety of opportunities the franchise world has to offer, don’t forget to really spend time talking with the existing franchisees of the businesses at the top of your list. Investigating their experience with the business and learning about the process…
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