5 Things Successful Companies Do to Retain Customers
The most successful companies have figured it out: they know how to get customers, and, more important, they know how to keep them. Here are the top 5 ways to keep your customers. Make employees happy. Let’s face it. Nobody likes to deal with a grumpy, disgruntled employee who hates his job, hates his boss,…
Read MoreHow to Choose a Mobile Payment Provider
By 2017, the worldwide mobile payments volume is expected to grow to $721.4 billion, according to Statista. Currently, 87 percent of American adults own or have regular access to a mobile phone. As mobile payments are gaining traction in the U.S.A. and throughout the world, offering customers mobile payments is becoming more than a luxury;…
Read MoreHow to Provide Healthy Food Options for Your Employees
Healthy employees are happier, more productive employees. While you do not want to be the food police at your company, you want your employees to eat as healthy as possible. By providing them with easily accessible, and even free, healthy foods, you can go a long way toward changing unhealthy habits in the workforce that…
Read MoreShould You Go Into Business with Your Friends?
Either you’ve thought about it or you know someone who has: going into business with a good friend seems like a wonderful idea. Why wouldn’t it be? You already trust them, you know their habits, and you can communicate and aspire to the same goals. It does seem like the perfect mix, but there are…
Read MorePaid Advertising 101: Understanding Search and Display Advertising
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up…
Read MoreFranchisee: Red Flags When Signing a Real Estate Lease
For brick and mortar franchisees, securing your real estate transaction carries a significant weight on your future success. Not only is it a substantial investment, most of the time you are locked into a long-term lease. The terms in these leases can also bind you to extensive and expensive renovations if not done properly. As…
Read MoreThe Growth of Women in Tech
Although only 20% of all tech startups across the world are founded by women, women are being hired at a faster rate than men in the world’s 8 leading tech firms: Ebay, Apple, Linkedin, Google, Microsoft, Yahoo!, Facebook, and Twitter. And this isn’t just a few percent. Women are being hired at a rate 238%…
Read MoreSEO Checklist for Small Business
SEO involves a lot of “stuff.” Some of it is essential, and some of it … not so much. Here is a quick checklist of must-do SEO actions. Cover them all, and your SEO campaign will produce results: that is, driving relevant organic traffic and referrals that convert into leads or e-commerce revenue. Self-assessment: What…
Read MoreHow Leaders Create Buy-In, Accountability, and a High Performing Work Environment
Change is never easy, but it is necessary. As a leader, you are accountable for making change happen. If leaders want their people to buy-in and be accountable for their actions, they need to display effective leadership behaviors. In my experience as a leadership change consultant, and as I have discussed in How to Get Your Team to…
Read MoreProvocation or Obnoxiousness?
The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson, to help our customers “unlearn” we have to show them what they are currently doing may be wrong. That is, there may be different ways of operating that will produce superior results, or…
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