Your 80/20 Marketing Plan
One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly, the axiom is accurate. Your best customers generate the lion’s share of your earnings. In fact, over the lifetime of your relationship, your most loyal customers will…
Read MoreMulti-Unit Franchise Ownership
While driving down the road, have you noticed there are more of the same franchises popping up in surrounding areas? Perhaps you’ve seen three Dunkin Donuts within a 10 mile radius. These are likely to be owned by a multi-unit franchisee. What is Multi-Unit Franchise Ownership? A multi-unit franchise involves a franchise agreement which provides…
Read MoreBuilding a Sustainable Business is More Than Profit
I may be a bit old-fashioned, but I have always looked at a business first for its potential ability to be self-sustaining, and provide reasonable profits to feed my family, my lifestyle, and my retirement. Then secondly, I look for it to be a business I can enjoy, with the potential to change the world.…
Read More4 Bookkeeping Tips for New Businesses
In the world of business, paying tax is as much a part of life as buying and selling. Companies are obligated to pay tax on everything their business makes, unless they can prove they are entitled to a deduction. So, if you don’t keep clear and organized records of your expenses, then you are likely…
Read MoreYour Office Relocation Needs a Financial Checklist
Moving your business doesn’t need to be a long and costly process, during which your company business is standing still. If planned well, relocation can be over in less than one day, with minimal expense and much less stress than you think. Is Relocation Necessary? Before starting the relocation process, assess your needs and current…
Read More3 Ways to Get Your Product in Stores and in Front of Buyers
Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried SEO and maybe even AdWords in your small business, but the…
Read MoreNewsletters are the Most Popular Type of Email
Almost three-quarters (74%) of survey respondents said that sending newsletters is their #1 email marketing choice, says a new study from GetResponse and Smart Insights. That and autoresponders (61%) (e.g., thanking subscribers for signing up) are way ahead of all other options in their recent survey of 1821 marketers worldwide. Other option results: Multi-step welcome…
Read MoreThe Gratitude Tool That Works Every Time
Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write thank you notes for gifts?) they remain—in my opinion—one of the best ways to express gratitude and make another person…
Read MoreIntroducing Your SEO Team to the Party
SEO (search engine optimization) is like finding, inviting and pointing users to your party. Once your guests show up, click around, and mingle, CRO (conversion rate optimization) is figuring out why they aren’t having a good time, and then fixing it. They work together and they are not mutually exclusive. It’s important to consider best…
Read More4 Important Things to Consider When Relocating Your Company
In today’s global business and corporate environment, more than ever, business owners and individuals may find themselves moving themselves, and their businesses from country to country. More than ever before, office relocation and the factors to consider should you find yourself facing a move, are something to be prepared for. These factors include a variety…
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