Consumer Reviews: The Only Currency
Consumer reviews are easier to make and access than ever before. There was a time when you actually had to talk to someone, or talk to someone who talked to someone else who was willing to tell you what they thought. Then, when business websites came on the scene, there was sometimes an option to…
Read MoreHow the Leapfrog Effect May Affect Your Business
The “leapfrog effect” has become a global development buzzword, and it’s easy to see why. It’s an appealingly optimistic concept: the term refers to the phenomenon, in fast-growing emerging economies, of technological advances permitting shortcuts in infrastructure building. Instead of working through all previous iterations of a technology, countries are able to jump straight to…
Read MoreInclude Mobile Payments in Your Marketing Strategy
Though incorporating mobile payments into your business model can help you lower costs associated with point-of-sale hardware and improve operational efficiency, they also provide a wealth of marketing opportunities you can leverage to position your brand as one that puts customer first. Here are a few ways to transform the benefits mobile payments offer into…
Read MoreHow to Attract Customers with Money to Spend
Attracting affluent customers is the dream of any business. Everybody wants to have rich clients, but not everybody does. You can’t attract wealthy clients with the same communication, offers and approach that you use for an average consumer. In order to move from an average consumer to a more affluent audience, you need to tweak…
Read MoreLessons from a Middle-Aged Entrepreneur
What is your biggest regret in life? When you ask our seniors this question, you often get a surprising answer. Karl Pillemer, Ph.D., is the keeper of The Legacy Project at Cornell University. When Dr. Pillemer asked 1,200+ elders this question, they often answered, “I wish I hadn’t spent so much of my life worrying.” They lamented…
Read MoreGood, Cheap, Fast. Pick Any Two.
This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services should not be positioned as “cheap,” or your potential customers will question your message from the start, and will be more critical of the…
Read MoreBad Selling Fundamentals = Bad Social Selling
Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook, Twitter, Pinterest, or whatever your favorite social selling platform is, and you will be successful in sales. Make connections, have a…
Read MoreDIY Leadership
As the owner of a business, there are tasks that only you can accomplish. You have to consistently make sure everything is running smoothly, however there are certain ways of delegating responsibility that will set you apart as a leader. Before you write a to-do list that resembles a small book, realize there is no such…
Read MoreDefine a Flexible Schedule That Works for Your Workplace
Let’s go ahead and address the elephant in the office. The Internet has forever changed how we work, and in turn, where and when we can work. The entire team no longer has to be physically in the office to be connected to co-workers, systems and client information. Experts like Cali Ressler, the co-creator of…
Read MoreHow You Can Produce Great Content Every Time
“Content is King.” We’ve all heard this. But is it easy to produce great content every time? Producing quality content is the best approach to marketing a business on the web. It can also be tedious and disheartening. All big organizations have their own content creators who design and write professional content for them. But…
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