Make Sure Your Meetings Are Effective
Meetings are a symptom of bad organization. The fewer meetings the better. ~Peter Drucker As we look forward to a new year, consider letting 2016 be the year you change your approach to meetings. By far, meetings are the biggest time waster in most organizations. They cause more angst for staff than anything else for…
Read MoreHow to Stay One Step Ahead of Hackers
They can come at you and your small business in waves. Unless you’re not prone to reading the news, you likely know that cyber-criminals have impacted countless American and foreign businesses in recent years. While some of the better-known, bigger companies have been hit, it is not uncommon to hear about smaller businesses also being…
Read More5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…
Read More5 Benefits to Joining Your Local Chamber of Commerce
Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your franchise in front of new political advocacy measures and learning opportunities, you stand to benefit by becoming a member. Here’s…
Read MoreHow to Develop a Mindset for Success: Part 2
While trying to succeed in marketing or growing your business, it is essential to develop the right mindset. In the first part of this article, we explained how believing in yourself, cultivating patience, and learning to accept failure and criticism can help you foster the right attitude. Read on for the final important tips. Never…
Read More3 Steps for Executing a Successful Kickstarter Campaign
We started our journey with Phree in May 2015. Our task was to help the Phree team create maximum buzz and build awareness around their Kickstarter campaign, in the hopes of raising at least $100,000. Phree is a Bluetooth stylus that can write on practically any surface. When we started working with Phree, the team was…
Read MorePeer-to-Peer Marketing is In
A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called “Top-Down” marketing. Divided as we were in our distinct personalities and preferences, top-down marketing brought us all together. We tuned in to but a handful of TV channels to choose from, we…
Read MoreWhat Don’t You Know?
Take off your “I’m trying to be healthier” hat for a minute and answer honestly. Wouldn’t it be awesome if you could start every meal with one of your favorite desserts? You either said yes or you’re lying! Of course it would be great to do that—desserts are not only tasty but they’re festive and…
Read More7 Tips to Continuously Improve Your Customer Experience
Every company claims to provide good customer service. If you do the same, you are just one of many vying for your customers’ business. If you want to break through and truly show you are different, you need to create memorable experiences that will spark curiosity and engage customers when they choose to do business…
Read More5 Reasons to Love Event Marketing
All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a great way to attract new business and should form a key part of your marketing strategy. Here are five reasons…
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