Is Paperless the Right Choice for Your Business?
As businesses around the globe try to keep up with environmental standards and trends, pressures to “go green” remain ever present. But is every “green” initiative as good for the environment as we think it is? If your business is considering going paperless as a way to minimize your carbon footprint, it’s time to step…
Read More5 Reasons Your Small Business Needs a Website Right Now
Gone are the days you looked up local businesses in the Yellow Pages. While phone books are vital to some extent, it’s not enough to have a listing in the phonebook if businesses plan to hit their projected revenue goals, and you cannot substitute a Facebook Fan page for a website. What makes a successful…
Read MoreNumbers Make the Conversation More Interesting
Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells and whistles. Or in conversations with our managers, it’s easier to talk about all the stuff we are doing, or…
Read More5 Surprising Truths from a Crowdfunding Advocate
As an advisor to many entrepreneurs, I still hear frequently the irrational exuberance that crowdfunding is the quick alternative for startups that are passed over by overly demanding angels or venture capital investors. In reality, crowdfunding has become a major startup funding vehicle, with an estimated contribution of $30 billion in 2015, but that doesn’t mean it’s…
Read MoreYour Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely compelling if you want the customer to look deeper. Brand image plays…
Read MoreHow to Choose a Commercial Property for Your Business
There are many factors to consider when choosing the right commercial property for your small business. It can be difficult to please your customers, your employees, and your business associates. For small businesses, location is vital. Depending on your business type, this will vary. Once you have decided on where and how much you have…
Read MoreWhy You Should Stop Trying to Make This Year Your Best Year
“Make THIS Year Your Best Year Ever!” You’ve seen it, right? This time of year it seems every blogger and every expert/guru/whatever is touting their latest programs to help you make this year your best year ever, the bestest, most incredible, most amazing, best year ever. The year in which you will achieve all your goals…
Read MoreIs Your Small Business Ready to Adopt Facebook at Work?
The question of whether instant messaging and social media in the workplace are productivity killers or loyalty enhancers has been an intense topic of debate for the last several years. As 2016 rolls in, Facebook, the social media heavyweight champion of the world, is going to put its mark on the topic. After having been in a…
Read MoreWhat is Growth-Driven Design?
With the ever-evolving world of marketing, businesses are spending an excessive amount of time and money on traditional website redesign, usually resulting in late launches and budgetary overruns. Traditional website redesigns can be unpredictable and receive little or no periodic updating and improvement which, more often than not, necessitates a further redesign as soon as one-to-two…
Read More15 Powerful Ways to Growth-Hack Your Social Media: Part 3
Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often are overlooked, as well as CTAs (calls-to-action) and some totally acceptable Twitter automation. Let’s get into it! 11. Complete Your…
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