5 Tips for Training Your Small Business Employees on a Budget
Business success greatly depends on a well-trained work force. Despite the importance of training, small businesses often regard it as unproductive time, choosing to focus on activities that directly produce revenue instead. Although giving sales a higher priority than training might make sense for firms who feel desperate for money, it lays the groundwork for…
Read More3 Things You Need to Remember About Profits
Are you a small business owner? Are you looking to start your own business? The politicians can misunderstand profits, and so can the general public, but you’d better not. Profits are good, not bad; but your business runs on cash, not just profits. 1. Profits are an accounting concept, not actual money. Yes, they lead…
Read MoreThe Definitive Guide to Planning a Successful Office 365 Migration
Several SMBs have taken the leap to Office 365, and are leveraging the benefits of this suite of collaboration, workflow, and office apps. If your organization is also queuing up for the transformation, it will be smart to spend some time to understand and plan well. Here’s the CIO’s definitive guidebook on planning for a…
Read MoreEmail Open Rates: Your Best Marketing Test
No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails—a few more than you…
Read More6 Ways Startups are Fooled by Prior Business Models
As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not…
Read MoreInternships A to Z
College and high school students are frequently utilized by businesses and non-profit organizations as interns. These arrangements can be beneficial to the organization as the organization may get the services and insights from the intern, even though the organization receives no immediate tangible benefit. The intern may benefit by obtaining valuable on-the-job training, an entree…
Read MoreDo You Know the Environmental Impact of Your Printed Marketing Campaigns?
There is much concern these days for the well-being of the environment and our planet—as there should be. Being a responsible consumer and business owner is an important part of what it means to be a conscious global citizen. Luckily, as technology develops, there are increasingly more ways to reduce your environmental impact and carbon…
Read MoreBest Value: In-House IT Training vs. Hiring New Staff
The time has come—a significant software update is in the works or you’re taking the first steps toward a truly cloud-based environment. Great planning lets you identify key areas of concern; perhaps extra bandwidth is needed or an upgrade to physical storage devices. However, there’s also a critical decision yet to come: Hire new staff…
Read MoreKingmakers Instead of Kings
“Great leaders and top-producing salespeople develop tremendous influence because they focus their actions on looking out for the other person’s interests and serving their needs. They prefer to give the credit away rather than take it for themselves. Rather than aspire to be kings, they seek to be kingmakers. They are constantly on the lookout for ways they…
Read MoreHow to Increase Your Email Open Rate & Brands Who Did It
Most of us probably receive more emails than we can keep track of. In 2014 alone, companies received and sent over 108.7 billion emails every day of the year (woah). That number is projected to grow so that by 2018, professionals will receive and send an estimated 139.4 billion messages daily. That’s a lot to sift through. That being…
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