10 Steps to a Successful Pricing Strategy
During the price strategy planning processes, companies assess past strategies, analyze how well each did, and plan prices for the upcoming year, eagerly anticipating a significant impact on the bottom line. After all, a 1% increase in price can result in an 11% increase in profit. However, many things can go wrong: customers can reject…
Read MoreHow to Get a New Website into Google and in Front of Your Customers
For many businesses, a website may be the first and only outlet for new sales and customers. The power of the internet allows you to put your content and products directly in front of your potential customers, but with it’s almost limitless range the internet is very competitive. Gone are the days where a business…
Read MoreManners Still Matter
Manners are of more importance than laws. ~Edmund Burke Not too many people I know talk about the importance of manners, but here goes… Good manners can make a big difference in your business or organization. I was working with a business that had hired people from different cultures, and they were incredibly successful employees.…
Read MoreWhat You Need to Know Before Buying a New Business Phone System
If you’re in the market for a new business phone system, the choices can seem overwhelming, making it tempting to just put things off. In the long run, though, you’ll end up paying for it in lost productivity and possibly even lost business. So let’s make it easier. Today’s business phone systems fall into three basic…
Read MoreHow to Find the Right Office for Your Startup: A Case Study
Finding an office for entrepreneurs, and even larger startups, is a difficult process. It’s imperative to select a space of the correct size, in the right neighborhood, and at a price that’s manageable. A technology startup headquartered in San Francisco recently contacted us at TheSquareFoot about finding an office space for their growing New York…
Read MoreClear Sailing: How to Keep Your Company Afloat During a PR Crisis
Companies are built on reputations. Two businesses could produce the exact same product, but one will receive more customers solely because of their name recognition and the reputation they have built over the years. When something happens that puts your business’s reputation in jeopardy, it is essential that you react quickly and decisively to address…
Read MoreDo You Make These Common Content Marketing Mistakes?
Like any other job out there, content marketing also requires discipline, dedication and commitment. Even so, marketers can fall short of expectations for more than one reason. In order to succeed in this particular business, one has to create a strategic marketing plan in order to position the business as a useful resource for the…
Read More8 Reasons to Incorporate Your New Company Early
Many entrepreneurs are so focused on finalizing their innovative product or service that they procrastinate on the formalities of forming the requisite new company until later. Unfortunately, waiting until later will dramatically increase the risk of losing ownership of the solution they worked so hard to complete in addition to personal and family assets. Although…
Read MoreWhy a Design-Make-Use Convergence Means Better Products and a Healthier Planet
Before the Industrial Revolution, people’s shoes and clothes were made by hand—to their exact size—by local cobblers and tailors. Although that was something the middle class could afford, it was also exclusionary; the poorest people of the era owned only two or three outfits in their adult lifetimes (which they likely made themselves). With the…
Read MoreAvoid These 5 Mistakes New Franchise Owners Make
Considering opening a new franchise? You’re not alone. Franchise ownership is hot for a lot of reasons. You get to be your own boss, giving you more freedom and flexibility in your career. You also get a valuable head start when beginning your new venture because much of the market research, marketing and setup have…
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