Why Small Business Owners Should Consider Disability Insurance
Small business owners are the captains of the ship. They work tirelessly to make sure that their businesses stay afloat. But what happens when the leader of the pack becomes injured or falls ill with a serious disease? The rest of the crew might not be able to fill the void. Unlike a major corporation…
Read More4 Top Reasons to Consider Relocating Your Small Business
Relocating your business can be a cause of great apprehension and anxiety, yet despite this more and more companies choose to move internationally each year. Why? Let’s take a look at some of the benefits that have small businesses jumping ship and swimming for pastures new. Find a New and Larger Customer Base Many small…
Read MoreRetirement Plan Options for Small Businesses
According to the US Small Business Administration, small businesses employ half of all private sector employees in the United States. However, a majority of small businesses do not offer their workers retirement savings benefits. If you’re like many other small business owners in the United States, you may be considering the various retirement plan options available…
Read MoreHow to Encourage Open Internal Communication for a Successful Brand
Are your business or nonprofit organization employees or co-workers openly communicating? If not, it has a big problem. How can they ‘live the brand’ internally and externally if they’re afraid to rock the boat or feel that their feedback is pointless? They can’t. According to a recent Harvard Business Review article by James R. Detert and Ethan R.…
Read MoreEverything You Need to Know About Call-to-Action Buttons
Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less…
Read MoreHow Asking Questions Leads to Success
I have often said that I have never had an original idea. I can’t speak for anyone else, but in my life everything I’ve learned has come from what I see, what I hear, and what I read. But above all, I like to learn from watching and listening, so I make a point of…
Read MoreDecorate Your Workspace with a Touch of History
Nine hours a day. Five days a week. Four weeks a month. This is the amount of time you probably spend in your office. Perhaps you’re used to seeing a room furnished with a black or gray computer chair, a plywood desk holding your computer, a metal pen holder, a trash bin, and dull fluorescent…
Read MoreHow to Find Joy and Start a Business in Uncertain Times
There comes a point when you think to yourself “this is not what I expected my life to look like.” When you reach that point you have two options. You can continue as if nothing happened, and join the millions of people with life-long regrets, or you can decide to move into what gives you joy.…
Read More6 Easy Things You Can Do if You Don’t Like Marketing
I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing…
Read MoreWhy Does Yelp Rank Higher Than My Website?
If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone. It’s a common sight for today’s local businesses: you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes…
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