Thanking Your Employees is Smart Business
I’m all for appreciating our clients. At MMG, we created a special holiday with just that intention in mind called Who Loves Ya Baby Day. It’s not just about being grateful. It’s good business. One of my business idols is Walt Disney. When someone is hired by the Disney organization, no matter what their role or title, they…
Read More10 Ways Marketers Are Making You Addicted to Apps
Mobile phones have made more of an impact on our lives than any other invention, and are top of the list when considering the question, “How did we survive without them?” Not only are we now powerless without them, but the latest generation of apps are also going to make sure we will be relying…
Read MoreHow to Establish a Culture of Excellent Customer Service
Today, many organizations strive to inculcate a culture of excellence. Enhancing awareness about the importance of high quality customer service throughout the enterprise helps advance this goal. Just consider using these eight useful strategies to promote a culture of excellent customer service: Survey Customers Request input from customers about their experiences dealing with your organization…
Read More3 Ways Co-Marketing Can Help Your Small Business Thrive
Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to have a small dedicated marketing department. But, more often than not, they’re sharing marketing duties with another function, like sales or accounting. That doesn’t leave much time available for marketing a…
Read MoreCreativity and Clutter: Friends or Enemies?
Does clutter affect creativity? I can give you quotes that say it does, and research that says it doesn’t. There’s lots of anecdotal evidence for either side. What do you think? My own experience goes either way. So I decided to look into this question on the web. Some Research Shows Creativity and Clutter Go…
Read MoreHow to Add Inspiration and Aspiration to Your Brand, Part 1
After watching the recent plethora of presidential debates and primary speeches, and listening to broadcasters analyze candidates’ every word, gesture, and nuance, I’ve come to a conclusion. There are two candidate attributes that will win the day: inspiration and aspiration. That got me thinking (yes, it happens occasionally). Aren’t these important features of a strong…
Read More5 Ways to Empower Your Employees
Every smart business owner knows that people are an organization’s number one resource, and if they’ve tried putting that principle into practice then they know how hard it can be to keep employees happy and productive. Stress, cynicism, and overall dissatisfaction are running rampant in corporate America, yet many managers and CEOs have no clue…
Read MoreHow a Good Leader Can Become a Great One
Truly excellent leaders are developed over time, and while high-quality leadership training will provide someone with all of the necessary tools to succeed, development is a continuous process. In fact, even a team leader with 10 years’ worth of experience should want to improve and evolve in order to reach the next level. So when…
Read MoreAre They at 57% Yet?
As a kid, I recall many of our family vacations involved long drives to some place or other. Inevitably, after my sisters and I exhausted the car games we played in the back seat, we’d eventually start whining to Dad, “Are we there yet?” Fast forward to today, I get the sense that too many…
Read MoreHey Retailers: Want to Boost Sales Conversion? Build a Mobile App
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers…
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