Feeling Unproductive? Why Less Red Might be the Answer
When it comes to concentration, overall quality of work and productivity, our surroundings can have a significant influence. In fact, according to a workplace performance index created by Gensler and Precision Consulting, the single most important requisite for focus in the office is a good work environment. Given this research, it is little wonder that…
Read MoreSmall Biz Interviews: Off the Hook
Pittsburgh born and Brooklyn based, Brent Young is the butcher and restauranteur behind Rippers, The Meat Hook, and Whitfield. EMPLOYEES 18 LOCATION Brooklyn, NY INDUSTRY Butcher FOUNDED 2009 WEB the-meathook.com The success of the Meat Hook is one of those right place, right time stories, where the idea of a few converge with the…
Read MoreHow to Improve Your Customers’ Digital Brand Experience
Things are bad in the world of digital customer experience. In fact, it’s so bad that 42% of people would rather clean a toilet than contact customer service! Ouch. Even though the recent Aspect Consumer Experience Index focused on American consumers, its findings are pertinent to most businesses or organizations. Bottom line… it’s always about being…
Read MoreA Simple Formula for Success in Online Content Marketing
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself. Write for your audience. Achieving success in online content marketing is all about finding the balance between authenticity and relevance.…
Read MoreImprove Your Landing Page Conversion Rate in 3 Steps
Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. How? It’s simple. We use the same guiding principle that we do for other content: “Am I generating valuable content that can be found and wanted when target customers are…
Read MoreThe Line Between Being Nice and Being Fair
If you cannot be grateful for what you have received, then be thankful for what you have been spared. ~Yiddish Proverb So many managers I work with confuse being nice with being fair. Being nice means getting others to like you by focusing on their needs and wants. Being fair, on the other hand, is…
Read MoreHow to Perfect Your Payroll Process
Small businesses need to receive revenue to survive, but they also need to provide payroll to maintain a dedicated workforce. Payroll is an important business asset that needs to be done right, so here are four tips to perfect your small business payroll performance. User the Right Software There are many affordable software options available,…
Read More5 Crucial Ways to Grow Your Small Business
Are you a small business owner? If so, you’re probably doing your level best to keep your customers happy and find ways of earning new ones, right? Well, there are a number of ways you could go about enhancing and growing your business. Regardless of whether you view success by looking at your profit margins,…
Read MoreIs a Software Patent Worth the Time and Effort?
After going through the process of getting a software patent with a well-known California law firm for my initial startup—and finally choosing to drop it after spending a ton of money but going nowhere—here’s my take on the question of whether a software patent is worth it. Although patents for things other than software are legitimate and…
Read MoreThe Opportunities We Are Blind To
Content marketing is going to save the world! Customers will let their fingers do the digital walking, SEO, PPC and other techniques will enable those customers to find us, our marketing automation tools will capture and nurture those customers through their quest to learn, SDR’s will intercept them at just the right point and then…
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