The 3 Words That Matter Most to Entrepreneurs

There is a growing and costly language gap between big businesses and startups, and the stakes have never been higher. News flash #1: Startups could really use the help of large businesses. Established companies have the systems, brand awareness, distribution and expertise to turn the seeds of ideas into flourishing gardens of possibility. #JustwhatIneed News flash #2: Established businesses…

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Is Your Office Ready for Fiber Optics?

Fiber optic technology has seen immense growth over the last several years and can be found in many interesting aspects of our everyday lives. While more and more people are hearing about this, not much is known and understood about fiber optic structured cabling and what it entails. These optical fibers are long and thin strands of…

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14 Inspiring Habits of Successful Digital Entrepreneurs

I was sitting at the desk overlooking the beach. It could have been Boracy, Bali or Byron Bay. The website traffic was looking good and the digital marketing funnel was fine tuned. The next email was scheduled, a tweet was shared and a Facebook update posted. Welcome to digital business. Business as we know it…

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What is an Authentic Brand and Why Should You Care?

Authenticity is important to your brand, whether you represent a small-medium business, nonprofit organization, or yourself as an individual. It’s more than a buzzword says a new global study by Cohn & Wolfe, a global communications agency. Its 2016 study on authenticity defines what consumers believe are the individual attributes of authentic behavior and whether a brand displaying these…

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5 Tips for Hiring Top-Notch Creative Freelancers on a Budget

Why outsource? Well, just as you wouldn’t attempt to perform root canal surgery on yourself, you shouldn’t attempt to tackle certain specialist areas in your own business. Sometimes you’re simply much better off calling in the professionals—particularly with creative tasks such as graphic design (logos, business cards, flyers, and more), web design and development and…

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The Lean Business Plan as Dashboard and GPS

What if you own a business, you’re not a startup, and you don’t have to generate a traditional business plan to show to a bank or an investor: would you still want a business plan? Yes, emphatically, yes you do… … but it’s not a traditional business plan. It’s a lean plan. … and you…

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5 Safety Issues Caused 65 Percent of Workplace Injuries

Are you a betting person? Whether or not you play the lottery or hit Vegas on occasion, you should know what the odds are for any of your employees to get injured on the job and take all the smart steps you can to prevent those injuries. Counting up workplace injuries reveals these five heavy hitters…

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5 Ways to Boost Your Business with Easy Technology

Lately there’s been a great deal of research into the ways that technology is shaping the lives of young people. The jury is still out on whether or not it’s for better or for worse, but everyone agrees that having constant electronic contact will undoubtedly have a tremendous effect on so-called Gen Zers. Technology isn’t…

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How Much Does a Franchise Cost?

So you’re ready to start a franchise. Congratulations! Still, one thing might be holding you back – the franchise cost associated with starting the business of your dreams. There’s more than meets the eye when it comes to starting a franchise. Here’s a more accurate look at what a franchise costs to start. #1. The…

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How Performance Management Software Boosts Employee Engagement

A well-designed and executed performance management system can prove critical when it comes to minimizing staff turnover and boosting productivity. But what role does performance management software play with regard to employee engagement? In what ways can this specialized HR software integrate itself into the workings of your organization to ensure that your employees are…

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