Dealing with an Upset Customer
Understand that most problems are a good sign. Problems indicate that progress is being made, wheels are turning, you are moving toward your goals. Beware when you have no problems. Then you’ve really got a problem… Problems are like landmarks of progress. ~Scott Alexander My life partner and I went out to a restaurant the…
Read MoreWhat Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting impact of viral storms that can be triggered by a single angry customer…
Read More4 Tactics to Put You Ahead of the Competition
Owning your own company is a great opportunity for gaining flexibility in your career, achieving more profits and working for something you believe in. This often gives way to becoming the victim of a rival company as well, especially in smaller niche markets and local areas. While few legal options exist that would abolish the…
Read MoreHigh Velocity Prospecting
I’m a huge fan of high velocity outbound calls—at least when done well. Recently, I needed to buy a new car. My current car was coming off lease, and I thought I’d take advantage of some of the end of quarter promotions. I did my research, narrowed down to a couple of different models, configured those models at the…
Read MoreHow to Make Emotional Targeting Work for B2B
Many B2B marketers believe they should use a logic-based, black and white detached approach in their marketing campaigns, but a recent study shows that tapping into buyers’ emotions increases conversion rates. In fact, crafting a connection with prospective buyers using an emotion-focused strategy has been found to have up to twice the impact of marketing campaigns that center…
Read MorePricing Strategy Guide for Product Businesses
It’s obvious that the price of your products have a lot to do with the profitability of your business. Exactly how to price products in a way that maintains or increases your profitability is a little less obvious. Here are the first two steps toward developing an effective pricing strategy for your small business. Do…
Read More6 Things to Look for in Potential Hires
Spotting the next star employee can be complicated to say the least. There are hundreds of resumes and CVs landing on your desk on a daily basis, each pitching themselves as the “best candidate.” How do you know which one is the best match and which one is going to just stick around for a…
Read MoreDo You Have Billionaire Texting Customers?
Let me ask you a serious question. How many millionaires do you have on your marketing list? Do you know? Do you have any Billionaires? If you did, would you communicate with them differently? Why do I ask? Because one business we started working with has a customer list chock full of millionaires… and even…
Read MoreListening: Now That’s a Thought
Received a telephone call from a company doing a survey: Me: Hi, this is Bob. Caller: Is Bob there? Me: Th…this is Bob. Good morning. Caller: I’m doing a survey regarding children and television. Do you have any children or grandchildren under the age of 13? Me: No, I have no children. Caller: I see. Do you have any children or…
Read MoreThe Limits of Your Knowledge
I don’t know everything. That might sound like an obvious statement, and I would hope that every other person would be willing to admit as much, too. But even after acknowledging the limits of your knowledge, what are you doing about it? Because I don’t know everything, I make it a priority to keep on…
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