How to Protect Your Business from Employee Theft
As a business owner, I have to say that statistics on employee theft are frightening. According to Statistic Brain, $50 billion are stolen from U.S. businesses every year by their own staff, and roughly 75 percent of employees have admitted to stealing from their employer at least once. In the past, it has been something that I…
Read MoreTechnology and Strategic Planning
The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks. ~Mark Zuckerberg Strategic planning must be done on a continual basis, not just once a year. This is especially true now that technology is changing at an…
Read MoreStartup Stats: How Your Startup Can Succeed
The perhaps not-so-shocking reality is that nine out of 10 new businesses fail. And yet, this statistic isn’t stopping new business growth. Why? Because even though the odds are against startups, success is attainable—if you have a plan, and know what you’re doing. Having a Plan And by having a plan, we mean more than,…
Read MoreHire for Talent, Rent for Experience
Want the best way to create your core competency quickly and inexpensively? Think like a startup, with little resources, a limited window of time, and few dollars to spend on expensive experts. This insight comes from a fellow CEO who explains that he leverages his financial resources for growth by dividing his hiring decision into…
Read More4 Tips for Moving Your Small Business to Europe
Many people dream of relocating to Europe to enjoy the beautiful weather and cultures. It’s easy to forget that Europe isn’t just one country, and actually includes 28 member states with different languages, cultures and cuisines. For anyone hoping to travel, relocating your business to Europe will offer incredible opportunities to grow, travel, and experience…
Read MoreHow One Car Wash Uses Text Message Marketing—and How to Do It Better
Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting at Golf events, for Ju-Jit-Su training centers, at fast food restaurants, and thousands of retail stores. I find it fascinating how different businesses utilize text messages in their everyday work. Recently,…
Read MoreHow to Successfully Train Your Call Center Team
With the continual advancement of technology and development of automation, it’s no surprise that many businesses believe that voice-based sales and customer service are dying a natural death. However, this notion could not be more wrong—the reality is that voice-based services remain and continue to be critical and are, in fact, more important than ever…
Read MoreStuck Selling a Commodity? How to Multiply Your Margins
You could order online and send a dozen roses to someone you love for about $20. I just checked. So why would you—or anyone else—pay five to 10 times that much? Before we answer that question, let’s examine the florist industry and e-commerce. If you have been a student of e-commerce, you’ll know that ordering…
Read More5 Places to Focus Your SEO Budget for Cost Effectiveness
For small businesses, getting exposure on search engines is a very costly objective. Typically, a small business will invest time and effort and if successful, the investment budget grows organically (no pun intended!) overtime. In order to do so, a model has to be adopted which focuses on using budgets in the most effective ways and…
Read MoreIt’s Never Too Early to Start Selling to Customers
Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback. They become walking public relations machines for…
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