7 Simple Steps You Can Use to Stop Workers’ Comp Fraud

All businesses have a fair share of formal and informal procedures and processes to ensure efficiency in dealing with customers and effectiveness of operating costs. As the owner, you should be very hands on with everything that happens with your business, especially when it comes to your workers. To keep your workers’ compensation costs low,…

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Important Pitch Lesson: The Best Business Plans Change

My favorite moment in a recent business plan contest: The entrepreneurs put up a projected income slide. One of the judges commented that what was on the slide was different from what he saw in the business plan. The entrepreneur immediately answered, “No, of course not, that was an earlier iteration.” Business Plans Change. They…

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5 Management Tips to Help Motivate Your Sales Team

For any company that relies on sales to keep the profits coming in each day, there’s no doubt that having a motivated sales team is very important. However, due to numerous distractions and other events that happen during any given work day, management can sometimes forget to acknowledge the accomplishments of its sales force and…

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Being Passive Can Hurt Your Small Business

When you were in school, did your English or composition teacher tell you to write in active voice, not passive voice? There’s a good reason for entrepreneurs to take that advice not just in writing, but in pretty much every element of communication. Why does being passive hurt you as an entrepreneur? Business owners frequently…

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A Surefire Way to Market to Millennials

More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population! So, you know what this means, don’t you? Many business…

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5 Ways Consulting Helps Build Your Business

When You Might Need Remote Consultants While running a business, there’s a point when it may become necessary for you to look for help managing the day-to-day operations. You can hire remote workers or virtual assistants to provide you with the talent and skills necessary to manage your company’s daily operations allowing you to focus…

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The Small Business Owner’s Guide to Equipment Financing

Whether your business is product or service-based, having the necessary equipment is vital to keeping your venture operating smoothly. Replacing, upgrading or purchasing equipment for the first time can put a serious pinch on your cash flow but with the right financing, you can get the things your business needs without making a substantial dent in…

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Is Your Website Funnel-Shaped?

For the next couple weeks, we’re going to focus our attention on your website. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so—each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. But…

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The Essential Differences Between B2B and B2C Marketing

Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you have a service or a product and you need to sell it—there are some undertones that people who familiarize themselves with the term “marketing” for the first time might have some…

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