Should You Hire the Person or the Degree?
With only 60% of college students saying they feel prepared for the workforce and only 23% of employers agreeing, it’s probably a wise idea to focus on more than just the college degree when hiring. Job candidates today need to possess a variety of skills and talents, and have a great personality to boot. For…
Read More5 Easy Tips to Move Customers from an Email List to Text Message List
This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email list… But they have a problem. They’ve spent a ton of time and money identifying prospects and customers and adding…
Read More10 Effective Real Estate Marketing Ideas to Jumpstart Your Business
In the real estate business, success depends on plenty of factors, but effective marketing strategies are (or should be) top of the list. In our day and time, if you want to jumpstart your real estate business you need more than a good list of contacts and potential clients. You need to master online marketing…
Read MoreHow to Match Your Startup Stage to Investor Interest
Time is too precious to waste trying to close a deal with the wrong investors at the wrong time. Luckily, not all investors are looking for the same thing, so it pays to know what type of investors are most interested in what your startup brings to the table. The key is understanding how potential…
Read MoreThe Science of Selling to Women
There is no magic sauce that will help you gain women’s attention as you market your products or services. You can’t paint your product pink and think that will do the trick. You can’t wrap your service in motherhood, ballet or shopping and magically the women will come. The science of selling to women is more…
Read MoreThe Top Customer Experience Lesson from Hawaii
If you’ve ever been to Hawaii, you’ll totally “get” this post. And, even if you haven’t, read on to discover the top customer experience strategy they use in the Hawaiian Islands. I just returned from my first trip to Hawaii (Maui), and aside from the consecutive rainy days everyone there told us was “unusual,” it was a…
Read More5 MailChimp Tools to End Your Marketing Worries
Why MailChimp? Gone are the days when your marketing team gained customers by making unsolicited cold calls. Today, every marketer is making optimal usage of the digital world to market & sell their products. Among digital marketing options, email is the best marketing tool that can help you address a large audience with just one…
Read MoreNo Need to Overreact About Automation Replacing Jobs
Experts estimate that 35% of the jobs of today will be eliminated within the next 20 years. The industrial age is coming to an end, and being replaced by the technological age. For many businesses, the shift can’t happen quickly enough. Those who have edged ahead of the competition by implementing new technologies have left…
Read More6 Steps to Take This Fall to Reduce Your Tax Bill in 2017
The weather is gradually cooling down, and the leaves are starting to change color if you’re a northerner. Football action has kicked off. Can you finally feel fall in the air? While we’re still a few months out from the calendar turning to 2017, tax season will be here before you can say “IRS.” With…
Read MoreElevator Speech Part 1: The Market Story
Can you describe your business in 60 seconds? In grad-level venture contests, and in startup groups and the startup eco-system, they call it “the elevator speech.” It’s a formal event in many business plan competitions, but aside from that specialty use, do you agree with me that every business owner should be able to do it?…
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