Why Free Consultations Don’t Attract New Clients

businessman seated at desk

A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago. While it is an easy and investment-free way for a potential customer to learn about your business approach, many companies are not employing this tool right. Half-an-hour with a potential client…

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Protect Your Personal Credit Score to Boost Your Business

If you’re running a very small business, or a very young one, you may not have the corporate credit score you require to take out the borrowing you need. In this case, you’ll be relying on your personal credit score to obtain finance—so what you can do to boost it? Here’s how to build your…

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Giving and REALLY Receiving

Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a better position to help them. No, he didn’t want to do that, but he understood it was the right thing to do for the client. This later came back to Joe…

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4 Major Trends Which Improve Business Decisions Today

I still know some entrepreneurs who boast of simply following their gut instincts, rather than listen to anyone or any data, to make strategic decisions. We’ve all worked with autocratic leaders in large companies who seem to thrive in this mode. They all forget or ignore the high-profile failures that have resulted from some single-handed…

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5 Benefits of Opening a Business Checking Account

One simple but critical action for any small business owner is opening a business checking account. This is especially true when launching a new venture. In fact, it is one of the first things an aspiring entrepreneur must have. Here are a few reasons for having a business bank account: 1. Avoids Co-Mingling Funds Any…

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How Entrepreneurs Overcome Fear

I’ll let you in on a little secret: Entrepreneurs are scared. They are scared of failing. They are scared of getting fired or losing control. They are scared of not being able to close a deal. They are scared of letting their family, friends or investors down. They are scared that their cynical professor was…

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Cyber Attacks are on the Rise for Small Businesses

Cyber security is something that small businesses should take seriously. Many small businesses tend to neglect cyber security because they typically do not think that they are a target for hackers. However, the number of cyber attacks made on small business entities has been on the rise for the past five years. A whopping 43%…

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