Cloud PBX vs. Premise-Based PBX
It can be difficult to choose between premise-based PBX and cloud PBX systems. When making this decision, you should consider which phone system works the most efficiently at the most reasonable cost for your budget and needs. Let’s discuss the differences between premise-based PBX and cloud PBX systems. What is a Cloud PBX? Often called an…
Read More5 Ways to Thank Your Customers with Autoresponders
Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build a customer base, you’ll have to start focusing on the other side of your sales funnel: the post-purchase experience. Then…
Read MoreSmall Biz Interviews: Anything But Your Average Hardware Store
There are few hardware stores that can brag of hosting 300-person art shows or can claim they have a pot-bellied pig parked in the backyard. Fewer still can be spotted in the background of Alexander Wang campaigns, models bedecked in expensive jumpers and coil chain. But Crest Hardware, a North Brooklyn staple, is known for…
Read More5 Easy Ways YouTube Videos Can Keep You Out of Trouble
The beautiful part about the Web is how convenient it has made the purchasing process for your business. Unfortunately, that is also where the nightmares can begin. If you understand the power of YouTube that can be put behind you very quickly. Here’s how: Keyword Research Instead of just turning on your video recorder, you…
Read MoreFundraising 101: 3 Typical Startup Funding Paths
In my previous post, “Should Your Startup Actually Be a Small Business?” I addressed what may be the most important differentiator between a startup and a small business: growth. While I hope it was useful, especially from a theoretical standpoint, I want this one to go directly where the rubber meets the road: How does a startup…
Read MoreNarrow Your Focus
As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow your focus. What do I mean by that? For some reason, business owners and leaders struggle with the idea of specializing.…
Read More10 Ways to Show You Care in the New Year
How about making a New Year’s resolution that you’ll do more for your community? The concept of “giving back” can grow stale unless we all put forth some real effort. Let’s face it, there are do’ers and those with good will who don’t follow through. So, as we look ahead, I challenge you to consider doing one good deed for…
Read MoreHow to Get More Qualified People to Submit Their Resumes
The Internet and digital technology have made life and work easier for most professionals except recruiters. It certainly made the application process more convenient for job seekers and there lies the problem. With so many companies using Internet-based solutions to find talent, recruiters are constantly competing for more people to apply for a job and…
Read MoreSocial Media and Small Business: What You Need to Know
The time when social media was to be considered as “something for the youngsters” has passed. Today popular social platforms like Facebook, Twitter, Instagram, and the like, have become marketing giants. Over 2/3 of internet users have social media accounts, which offer businesses valuable insight into their customer base. And of course, since having a…
Read More5 Steps to Create a Culture of Leadership
In a previous article, we discussed some ideas on how to assess leaders and their capacity to lead. Now let’s discuss some of the steps required to create a culture of leadership. Creating a culture of leadership is a key component in your companies’ ability to grow year over year. It is not something that can be…
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