The Why and How Behind Sustainable Business
Every business relies on some type of resource for its continued operation. That’s just an economic fact. Many resources are domain specific, and only matter to companies that operate in that domain, but there are some things that every business can do to become more sustainable. In this article I’ll show you some changes that…
Read MoreWhat We Care About vs. What Our Customers Care About
There is a huge chasm between customers and our own sales and marketing initiatives. This is nothing new, yet it’s what keeps us from connecting with our customers and prospects. It’s what causes our customers and prospects to shut down, ignoring our best efforts to engage them and sell them something (you can begin to…
Read More2017 Tech Trends to Watch
As telecommunication service providers, TTI is intrigued by all things technology. Luckily, 2017 is a great year to be a tech geek. The tech trends this year range from advancements that have been predicted by entertainment for years, like artificial intelligence, to interesting hybrids of technology and common household goods. Here, we’ve compiled a list of…
Read MoreValuation of Your Business for Tax Planning
Few business owners relish spending money on something they don’t need. And for most owners, hiring an expert to estimate the value of their companies falls into that don’t-need category. So it is no surprise that owners typically respond to an exit planning advisor’s recommendation to get an estimate of value for the company with…
Read More5 Books That Will Change Your Life (and Business)
What is your big idea? Found it—or still looking? That one idea can be the catalyst to a life imagined. Just one glimmer of inspiration can transform. It just needs that spark. And that can start with one book… What you read, focus on and who you hang out with can make or break you. One piece…
Read MoreFrom Necessity to Relevancy: 5 Ways to Boost Your Brand Relevance
The most innovative and leading companies today have found channels to move beyond being simply a product or service. They’ve managed to integrate themselves into the lives of their customers in mutually beneficial ways. They matter, and not just when someone needs them. Apple, Google, Amazon, and even Subway have migrated from necessity to relevancy.…
Read More6 Top Business Communication Trends to Expect in 2017
For the first 95 percent of recorded human history to the present, communication was possible only face to face or in written form. Then, Mr. Bell revolutionized communication with the telephone in 1876. The next leap forward was the introduction of the cell phone in 1973. Since that time, the personal and business communication revolution…
Read MoreMobile Marketing Tips to Drive eCommerce Sales
Mobile marketing is continuing to become more and more essential for businesses with eCommerce stores. In 2014 more than 19% of eCommerce sales in the US were attributed to mobile devices. This figure continues to rise today. With mobiles and tablets to use for making purchases, people can browse at ease, any time of the…
Read More4 Steps to Optimizing Team Strengths for Innovation
Most entrepreneurs I know are individually very innovative, but a successful startup can’t be a one-man show (for long). That means they need to build an innovative team, which is not a skill that most people are born with. In fact, some very innovative individuals, known as ‘idea people’ or inventors, often end up creating…
Read More14 Business SMS Messages Everyone Needs to Use
Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages to use? These are great questions and I’m going to answer them today. To put it simply there are a…
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